Games, toys and playthings; video game apparatus; in-ear gaming controls and apparatus; gaming apparatus; gaming apparatus controlled by the ear muscles; gaming headsets and earphones with control capability; game controllers for computers; controllers for computer games; body rehabilitation apparatus; gymnastic and sporting articles; parts and fittings for the aforesaid goods.

Loyalty, incentive and bonus program services; product demonstrations and product display services; providing consumer product advice; consumer research; promotion of goods and services through sponsorship; conducting trade shows; data management; data processing; computerised data verification; compilation of data; data retrieval services; collection of data; systematization, organisation and collation of data in computer databases; computer database management services; automated processing of medical and health data; compilation of statistical data relating to medical research; data collection, compilation, processing and verification services in the field of healthcare; searchable computer databases available via a global computer network; compilation of health data into computer databases; collating and indexing data relating to the measurement of a person's physical and mental health; benchmarking services; data processing services in the field of healthcare; compilation of statistical data relating to medical research; retail store services, wholesale services, online retail store services and temporary and pop-up retail store services in connection with scientific, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, digital recording media, calculating machines, data processing equipment, computers, computer software and software applications, electrical control apparatus, remote control apparatus, monitoring instruments and apparatus, signal processing, decoding, transmitting and converting apparatus and instruments, adaptive software, computer interface apparatus, earphones and earbuds, headsets, earphones and headsets for cellular telephones, audio apparatus and equipment, audio switch apparatus, electric switching apparatus, apparatus and instruments for switching the use of electricity, in-ear switches for use as part of control apparatus, computer hardware for games and gaming, health monitoring apparatus and software, virtual reality and augmented reality controllers and headsets, augmented reality software for use in mobile devices for integrating electronic data with real world environments, software for the integration of artificial intelligence and machine learning in the field of Big Data, biometric sensors, in-ear biometric sensors, control apparatus incorporating biometric sensors, biometric monitoring apparatus, communications apparatus, wireless communications apparatus, electric communication apparatus, sensors and detectors, in-ear sensors, in-ear sensor technology for recording biometric and health data, in-ear sensor technology for tracking movement, in-ear sensor technology for controlling electronic equipment, in-ear control apparatus, electrical sensors, motion, temperature, pressure and optical sensors, in-ear biometric switch and sensor technology, databases, healthcare databases, databases of biometric and mental health data, interactive databases, data networks, data processing programs, databases comprising health, diagnostic and biometric data, databases for capturing, analysing and benchmarking health and medical data, data capture and collection apparatus, data sets, recorded or downloadable, data loggers, data switching apparatus, data communications hardware, mobile data receivers, data transmission apparatus, mobile data apparatus, cloud computing software, earpieces, earbuds, earphones and headsets for remote communication and control, electronic, monitoring and control apparatus operated by the ear muscles, control, monitoring and signalling apparatus in the form of ear pieces, earphones and earbuds and parts thereof, biometric software, control, monitoring and signalling apparatus utilizing biometric markers such as pulse and blood pressure, signal processing software and software algorithms, electronic tracking apparatus and instruments, control, monitoring and signalling apparatus activated by the tensor tympani, control, monitoring and signalling apparatus activated by eye movement and the tracking of the same, machine learning software, machine learning software for healthcare, wearable displays and monitors, wearable activity trackers, wearable communications apparatus, wearable computers, wearable computer peripherals, electronic heart rate recorders [other than for medical use], oxygen monitors, not for medical purposes, temperature measuring instruments, respiratory apparatus and monitors [non-medical], personal health software and software applications, software and software applications for data analysis and reporting, downloadable publications, downloadable media, downloadable electronic reports, computer software, software applications and mobile software applications for creating and providing user access to searchable databases of information and data, computer software, software applications and mobile software applications for creating and providing user access to searchable databases of health data, computer software, software applications and mobile software applications for monitoring personal health and monitoring biometric data, sensor, detector, monitoring, measuring and signalling apparatus for virtual and remote monitoring of medical patients, computer software and electronic apparatus utilizing biometric systems and ear recognition, for the identification and authentication of persons, apparatus for eye gaze tracking and gaze mapping, apparatus for eye gaze tracking for the purpose of consumer and behavioural analysis and research, surgical, medical, dental and veterinary apparatus and instruments, assistive devices adapted for the disabled, patient monitoring instruments, patient monitoring sensors, sensor apparatus for medical use in monitoring the vital signs of patients, electrically operated hearing aids, electronic monitoring instruments for medical use, precision sensors for medical use, earmoulds being parts of hearing aids, ear inserts for medical use, control, monitoring and signalling apparatus operated by the ear muscles for medical purposes, control, monitoring and signalling apparatus in the form of ear pieces, earphones, earbuds and headsets and parts thereof, for medical purposes, biometric apparatus for medical purposes, wearable monitors used to measure biometric data for medical use, control, monitoring and signalling apparatus utilizing biometric markers such as pulse and blood pressure for medical purposes, medical diagnostic instruments, artificial tympanic membranes, apparatus activated by the tensor tympani for medical purposes, control, monitoring and signalling apparatus activated by eye movement and the tracking of the same, for medical purposes, in-ear medical apparatus for monitoring, recording and analysing biometric markers, in-ear biometric sensors for medical purposes, wearable monitors used to measure biometric data for medical use, medical instruments for reproducing physiological data, heart rate monitoring apparatus, blood oxygen monitors, temperature monitoring apparatus and temperature sensing apparatus for medical use, blood pressure monitoring apparatus, respiratory monitors [medical], heart function monitors, sensor apparatus for use in medical diagnosis, biometric sensor apparatus for use in medical diagnosis, apparatus for medical rehabilitation, wearable sensors, monitoring apparatus and data collection apparatus that communicate data to smartphones, medical apparatus for virtual and remote monitoring of patients, games, toys and playthings, video game apparatus, in-ear gaming controls and apparatus, gaming apparatus, gaming apparatus controlled by the ear muscles, gaming headsets and earphones with control capability, game controllers for computers, controllers for computer games, body rehabilitation apparatus, gymnastic and sporting articles, apparatus for eye gaze tracking and gaze mapping for medical purposes and parts and fittings for all the aforesaid goods; information, advisory and consultancy services in relation to the foregoing.

Data transmission; data communication services; data streaming; data bank interconnection services; electronic data communications; data transfer services; remote data access services; providing access to databases; wireless electronic transmission of data; leasing access to a computer database; provision of access to data via the Internet; providing user access to computer programs in a data network; providing access to platforms and portals on the Internet; transmission of news information; data interchange services; information, advisory and consultancy services in relation to the foregoing.

Scientific and technological services and research and design relating thereto; research services; design and development of computer hardware and software; design and development of medical and healthcare apparatus; design and development of gaming apparatus; design and development of computer software enabling individuals to log and monitor their personal health; design and development of computer database software; provision and hosting of non-downloadable databases; hosting web portals; hosting of databases, including healthcare databases, databases of biometric data, interactive databases, databases comprising health and diagnostic data and databases for capturing, analysing and benchmarking health and medical data; hosting of databases relating to health data; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for creating and providing user access to searchable databases of information and data; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for data collection; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software in the fields of health, fitness and wellbeing; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software enabling individuals to log and monitor their personal health, fitness and wellbeing; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for tracking, reporting and benchmarking wellbeing and health; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for capturing, analysing and presenting benchmarking data relating to health, fitness and wellbeing; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for capturing, preparing, analysing and delivering wellbeing and health data and reports; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with measuring, signalling, data processing, monitoring and control apparatus; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with earphones, earbuds, headsets and hearing aids; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for receiving data from earphones, earbuds, headsets, hearing aids, wearable activity trackers and biometric sensors; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with in-ear switches, in-ear control apparatus and in-ear sensor technology for recording biometric and health data; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with gaming apparatus; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with medical and diagnostic apparatus; Software as a service [SaaS] services featuring software for machine learning, deep learning and deep neural networks; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for data analysis and reporting; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for creating and providing user access to searchable databases of healthcare data; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for monitoring personal health and monitoring biometric data; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for use with apparatus that allow for virtual and remote monitoring of medical patients; Software as a Service [SaaS], Platform as a Service [PaaS] and provision of non-downloadable software for creating virtual wards and virtual medical environments; non-downloadable publications, guides, reports, educational content, training guides, videos, audio recordings, e-books, audio books, podcasts, videocasts and tools relating to health, fitness and wellbeing; cloud computing; cloud storage services for electronic data; providing virtual computer environments through cloud computing; providing temporary use of on-line non-downloadable operating software for accessing and using a cloud computing network; design and development of in-ear technology; design and development of medical devices, apparatus and instruments; data warehousing; maintaining databases; electronic, online and computerized data storage; data security services; technical data analysis services; development of data programs; updating of software databases; data conversion of electronic information; rental of data processing apparatus; provision of data centre facilities; technical services for the downloading of digital data; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; technical consultancy and research in the field of data capture and data analysis; authentication services; information, advisory and consultancy services in relation to the foregoing.