Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; Advertising via mobile radio networks; Advertising on mobile phone television; Advertising on the Internet, for others; Publicity agencies; Planning and design of advertising activities; Presentation of companies on the Internet and other media; Distribution of samples; Sales promotion, for others, public relations; Marketing, In particular including for others, on digital networks (webvertising); Telemarketing services; Market research and analysis services; PR agency services, namely public relations; Rental of advertising space on the Internet; Arranging advertising events; Multimedia agency services, namely the presentation of firms on the Internet and other media; Merchandising agencies, namely advertising, marketing and market research and analysis; Auctioneering on the Internet; Arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; Business management; Advisory services relating to advertising and marketing; Business management and organisation consultancy, in particular development of business concepts; Business management consultancy; Professional business consultancy; Business advice and consultancy; Commercial or industrial management assistance; Arranging of trading and economical contacts, also over the Internet; Arranging of contracts, for others, for the providing of services; Arranging of contracts, for others, for the buying and selling of goods; Arranging of commercial transactions, for others, including within the framework of e-commerce; Demonstration of goods; Good and service presentations; Retail mail order services and retail/wholesale services, including via the Internet and via the mobile Internet in relation to pharmacy goods, cosmetics and household goods, health sector goods, machines, tools and goods of common metal, construction articles, DIY articles and garden articles, hobby requisites and craft supplies, electric and electronic goods, sound and data carriers, vehicles and vehicle accessories, musical instruments, printed matter, stationery, office requisites, furnishings and decorative goods, toys, food and drink, tobacco goods and other luxury items; Presentation of goods, for others, namely presentation in relation to pharmacy goods, cosmetics and household goods, health sector goods, machines, tools and goods of common metal, construction articles, DIY articles and garden articles, hobby requisites and craft supplies, electric and electronic goods, sound and data carriers, vehicles and vehicle accessories, clocks and jewellery, musical instruments, printed matter, stationery, office requisites, bags and saddlery, furnishings and decorative goods, clothing, shoes and textile goods, toys, sporting goods, food and drink, tobacco goods and other natural stimulants; Arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; Administrative processing of purchase orders; Consumer consultancy relating to goods and claims management via service hotlines for consumers, in particular for Internet users; Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters, in particular research into prices and discounts for comparison purposes, and into offers for goods and services; Maintenance and compilation of data and information in computer databases; Systemization of information into computer databases; Compilation of statistics; Office functions for the administration and indexing of data and information; Office functions for the creating of indexes with regard to information, websites and other information sources; Compilation of data, in particular image, audio and/or video data in computer databases.

Telecommunications, in particular mobile telephone services, telephone services, fax services, radio communication services, paging services, telex services, telegram services, e-mail data services; Telecommunications via telecommunications networks, in particular mobile phone networks or satellite-supported telecommunications networks; Cellular telephone communication; Mobile telecommunications services; Cellular telephone communication; Television and radio transmission; Television and/or radio broadcasting; Mobile phone television broadcasting; Videoconferencing; News and information agencies within the framework of press agencies; Electronic mail; Forwarding of messages of all kinds to Internet addresses; Computer aided transmission of messages and images; Electronic transmission of data, messages, images, documents and information relating to topics of general interest; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to online computer databases; Providing access to electronic publications on the Internet; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to information on the Internet and on the mobile Internet, in particular access to downloadable files, namely sound, image, music and video recordings, all the aforesaid files in particular for downloading for mobile telephones and other mobile terminals; Transmission of information stored on databases, namely by means of interactive computer systems and/or by providing access to information on the Internet; Telecommunications services via the Internet, intranets, extranets; Providing access to databases; Providing user access to global computer networks; Providing access to data on computer networks, namely information, texts, drawings and images concerning goods and services; Providing access to data on the Internet and on the mobile Internet, namely information and messages in the form of sound or images; Providing access to software on data networks for Internet access; Providing access to information for entertainment on computer networks; Providing internet chatrooms; Electronic exchange of messages via chat lines, chat rooms and Internet forums; Telecommunications by means of platforms and portals on the Internet; Providing telecommunication channels for teleshopping services; E-mail service; Transmitting information and data via computer networks and the Internet; Leasing of access time to Internet games.

Publication of printed matter, books, newspapers and/or periodicals; Publication of newspapers, magazines and books, and of printed instructional and information material, in electronic form and/or on the Internet, including in the form of recorded sound and image information; Rental of printed publications; Publication of printed matter online, In particular of electronic books and magazines; Website editing (support services); Sound and television studio services, in particular sound and image recording, and creating multimedia programs; Showing and rental of sound and image recordings; Rental of recorded data carriers of all kinds for entertainment purposes, in particular video rental, Rental of digital video discs and movie rental; Production of television, mobile phone television and radio programmes; Production of television, mobile phone television and radio programmes; Entertainment, in particular radio and television entertainment; Conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; Conducting of educational events and cultural and sporting events; Arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events; Organisation of exhibitions for cultural purposes; Organisation of entertainment shows; Entertainment through IP-TV; Entertainment through mobile phone television; Online services regarding games; Conducting games on the Internet, including on the mobile Internet; Arranging poker games and tournaments; Photographic reporting; Entertainment in the form of information on entertainment services via computer networks.