Class [35]
Advertising, Business & Retail Services
Updating of advertising material, development of advertising and marketing concepts and advertising and marketing for television advertising, publication of publicity texts, marketing, including on digital networks, market research, opinion polling, merchandising, online advertising on a computer network, planning and design of advertising initiatives, presentation of companies on the Internet and other media, sponsoring in the form of advertising, telemarketing, dissemination of advertising matter, sales promotion for others, transmission of commercials, distribution of samples, direct mail advertising, demonstration of goods, presentation of goods and services, advertising, publicity columns preparation, advertising on the Internet for others; Marketing using incentives and incentive schemes; Commercial promotions; Development and provision of customer loyalty programmes and incentive schemes (included in class 35); Management of reward schemes in relation to incentives for customers, for monitoring the advertising of goods and services, for others; Administration and dissemination of advertising for others via the Internet and interactive television; Development and conducting of bonus programs for marketing purposes, in particular providing of incentives for monitoring advertising in the form of coupons, bonus points or other items of commercial value; Market research; Consultancy relating to business organisation; Computerised file management, collection and systematic ordering of data in computer databases; Analysis of data, in particular market research data; The aforesaid services excluding air mile bonus programmes for airlines.
Class [36]
Insurance & Financial Services
Issuing of tokens, coupons and vouchers, in particular for customer loyalty schemes and reward schemes; Issuing of tokens of value on the Internet; Issuing of coupons, bonus points and similar items of commercial value for purchasing goods and services using electronic commerce via the Internet and interactive television and other forms of electronic commerce; The aforesaid services excluding air mile bonus programmes for airlines.
Class [42]
Computer & Software Services & Scientific Services
Creating computer software for customer loyalty programmes and incentive schemes, and general computer programming; Technical consultancy in the field of the creation, application and implementation of software on worldwide computer information networks, on local and wide area networks, on the Internet, via online services and interactive television; Technical consultancy, and computer and technical online services in the field of data capture, organisation, management, processing and evaluation; Hiring out data processing equipment, Leasing of computer software, All of the above services in particular relating to mobile communication; The aforesaid services excluding air mile bonus programmes for airlines.
