Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Digital display software to render text, image, or video for the purposes of advertising or communicating brand messages; Display panels/apparatus of social media marketing content (text, images, or video) using digital display software at events; Software for real-time filtering and moderating social media content for display at events; Electronic and visual display boards, panels or projection screens, for the purposes of data visualisation; Software to facilitate the live broadcast of update messages to an audience via large displays and mobile phones; Software to display animations and activities responding to live information from devices across a local network or the Internet; Software tools for photographs to be edited and shared rapidly from a smartphone, tablet or laptop; Access interfaces or control panel for managed display software; Interactive communication processing software for display purposes; Software for entertainment, business networking, or education at events; Computer software for analysing market information in the field of electronic publishing or for document management; Computer software for creating and updating dynamic websites; Computer software for communication and control between computers over a local network or the Internet; Computer software that permits games to be played using two or more hardware devices connected by the Internet or local network; Computer software to enable the searching and filtering of data for display; Computer software to enhance the audio-visual capabilities of multimedia display; Data processing software for graphic visualisations; Software to define the topology of networking between digital displays; Software enabling multiple control of different devices and screens and allowing a switch between different display formats and data; Software to enable and encourage transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, web links, and images via the Internet and other communications networks; Computer software used to enhance the capabilities and features of other software and non-downloadable online software; Software for accessing and displaying information on a local network or the Internet; Software for controlling Internet connected display screens via smartphones, tablets or personal computers; Mobile application for directly controlling digital displays via a local network or the Internet; Software to facilitate online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior.
Class [35]
Advertising, Business & Retail Services
Consultancy related to the organisation and running of events related to marketing, such as exhibitions and trade shows; Preparation or presentation of audio and/or visual displays for businesses and events, for advertising and trade purposes; Services to determine the audience affected by advertisements; Advertising services by means of displays/displaying images text or video; Preparing and designing audio-visual presentations for use in advertising; Producing promotional and marketing digital audio visual recordings; Business consultation and management regarding event marketing activities, and development of marketing strategies and concepts for events; Providing event intelligence and reporting to assess the effectiveness of campaigns and activities; Promoting businesses to social network users via a digital display and online service; Business monitoring and consulting services, namely, tracking users and advertising of others to provide strategy, insight, marketing guidance, and for analysing, understanding and predicting consumer behaviour and motivations, and market trends; Advisory services in the procurement of digital displays for cultural, entertainment, business and educational, sporting purposes; Marketing services related to the organisation and management of events, including conferences, trade shows, and festivals; Providing a display system for product presentations and opinion polling, allowing the creation of dynamic visualisations to accommodate a variety of data formats; Creating business connections and introductions via online social networking services; Consultancy for the event organising team on the marketing and advertising aspects of operating software services for gathering live audience feedback, opinion polling, and displaying results; Consultancy services relating to branding at events; Arrangement and organisation of branding presentation at social events; Providing services which are rendered automatically and manually with the support of software for comparing, ranking and matching of business information, used to algorithmically identify data trends, outliers in data, or distinct grouping in data.
Class [37]
Construction and Repair Services
Advisory services in the installation of digital displays for cultural, entertainment, business and educational, sporting purposes.
Class [41]
Education and Entertainment Services
Providing of training for the organisation and operation of live audience interaction during large scale events, including trade shows and other public entertainment events; Training in best practices for audio-visual display presentations, including advisory on the integration of digital design in physical events; Training services relating to computer software used for live content publishing online; Strategy, planning and organisation of audience participative games; Devising and implementing a strategy for live entertainment display production services; Training courses in strategic planning relating to advertising, promotion, marketing and business; Publishing on-line journals, namely, blogs featuring user-defined content; Providing on-line electronic publications (not downloadable); Consultancy related to the organization and running of conferences, seminars and entertainment events.
Class [42]
Computer & Software Services & Scientific Services
Design services related to the organisation and management of events, including conferences, trade shows, and festivals; Consultancy services relating to computer software programming services, networking applications and their installation and maintenance; Conducting feasibility studies relating to computer software and computer software technical support services; Design and development of software and hardware for producing, recording and processing digital content; Design of audio-visual creative works, conforming with client guidelines, in text, image, video, or audio formats; Design and writing of computer programs and maintenance and updating software relating to digital content; Design of software for processing and distribution of multimedia content across a range of hardware device formats including large screens, laptops, tablets, and smartphones; Design services for presentations and opinion polling, creating dynamic visualisations to accommodate a variety of data formats; Developing and hiring of computer multimedia software and hardware rental services; Installation, maintenance, repair and servicing of computer software; Hosting an interactive website and online non-downloadable software for uploading, downloading, posting, showing, displaying, tagging, sharing and transmitting messages, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, text, information, and other user-generated content; Hosting an interactive website and online non-downloadable software that enable users to post, search, watch, share, critique, rate, and comment on, messages, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, text, information, and other user-generated content via a global computer network and other computer and communications networks; Providing online non-downloadable software tools; Hosting of digital content online; Hosting computer software applications of others; Hosting multimedia content for others; Hosting a website featuring messages, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, text, information, and other user-generated content online; Consultancy for the event organising team on the technical aspects of operating software services for gathering live audience feedback, opinion polling, and displaying results; Advisory services relating to computer software used for live content publishing online; Advisory services in the field of software product development and quality improvement; Advisory services relating to the operation of digital displays for cultural, entertainment, business and educational, sporting purposes; Providing services with the support of software for comparing, ranking and matching of technical information, used to algorithmically identify data trends, outliers in data, or distinct grouping in data.
Class [45]
Personal & Legal & Social Services
Social networking services for events, including trade shows, conferences and seminars; Computerised data moderation services of live audience communication and feedback, filtering data through keywords; Manually performed content control services for reviewing and reading digital media content submitted to the display software via a messaging software protocol such as social networking, social media, or text messaging; Providing an online website community for registered users to share information, photos, audio and video content about themselves, their likes and dislikes and daily activities, to get feedback from their peers, to form virtual communities, and to engage in social networking; Licensing of computer software for displaying data visualisation, for interactive media content, and for gaming and leisure; Advisory services relating to intellectual property, copyright and security during product development; Services for security of a location or event through data gathering and display; Licensing of services relating to presentations and publishing, in audio and video; Management of author's copyright over digital mediums; Consulting in the field of workplace monitoring [security services]; Consultancy relating to personal appearance; Monitoring of security services; Personal introduction services via electronic devices; Licensing of computer software for reading a data stream.
