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THE FUTURE IS WIDE OPEN
Refused

on 17 Jun 2021

Last Applicant/ Owned by

CRITEO SA

32, rue Blanche, 75009

PARIS, ,

Serial Number

UK00003656793 filed on 17th Jun 2021

Correspondent Information

CMS Cameron McKenna Nabarro Olswang LLP

Cannon Place, 78 Cannon Street, London

EC4N 6AF,

THE FUTURE IS WIDE OPEN

business analysis software; computer software for monitoring, searching and retrieving information on websites; computer software for creating, tracki Read More

Classification Information


Class [9]
Computer & Software Products & Electrical & Scientific Products


Business analysis software; Computer software for monitoring, searching and retrieving information on websites; Computer software for creating, tracking, and managing creative advertising and marketing strategies, including computerised advertising banners; Algorithmic computer programs relating to advertising and promotion; Computer programs facilitating the display of advertisements on electronic communication networks, including in response to the characteristics of users who have access to electronic communication networks; Statistical and audience measurement computer programs; Computer software to enable businesses to create, upload, edit and then track adverts placed on the internet; Computer software to collect, manage, analyse and access databases [of commerce data]; Computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users; Computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]; Computer software for real-time-bidding for adverts (RTB); Software for the integration of artificial intelligence and machine learning in the field of big data; Computer software for televisions; Computer software for delivering adverts to internet-connected devices; Computer software for advertising; Software for use in advertising; Machine learning software for advertising; Software for embedding online advertising on websites; Software for embedding advertising within videos or broadcasts; Software for renting advertising space on websites.

Class [35]
Advertising, Business & Retail Services


Advertising and promotion (for others); Advertising, business management; Business administration; Directing mail advertising (including in the form of banners of all kinds and text links); Computerised or all other kinds of file management; Organization of exhibitions for commercial or advertising purposes; Analysis and consultancy relating to the impact of advertising on electronic communication networks; Consultancy with a view to optimising the visibility of commercial or non-commercial websites; Targeted marketing and publicity; Studies, market research relating to advertising, providing of information relating to access to advertising spaces; Organisation, Shares and Auctioneering, Providing of exchanges via online auctions for the purchase and sale of advertising; Value-added services and online management including in particular the purchase and sale of advertising; Advertising agencies and management, advertising via electronic means and via the Internet; Purchase and rental of advertising space; Sale of advertising space; Drafting and publication of publicity texts; Dissemination of advertising matter, information, consultancy and assistance relating to the aforesaid services; Creation and structuring of advertising campaigns, advertising banners and messages; Providing online marketplaces for sellers of goods and or services; compilation of computer databases; compilation and management of computer databases comprised of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computer databases; updating and maintenance of databases; provision of commercial information from online databases; business advisory services in relation to marketing and advertising strategies; tracking and measuring the performance of advertising campaigns for others; Collection of business information related to retail habits, spending habits and the identification of categories of shoppers; Benchmarking services in the field of advertising and sales strategy.

Class [38]
Communications Services


Provision of telecommunication services; Information about telecommunication; Communications by computer terminals or by fibre optic networks; Radio or telephone communications; Services of mobile radiotelephony; Providing access to a worldwide computer network; Electronic advertising (telecommunications); Providing telecommunications connections to a global computer network; Computer-aided transmission of messages and images; Electronic transmission of data and information; Providing of access to computer databases on the Internet via electronic communication media; Teleconferencing services; Provision of electronic mail facilities; Connecting Internet web sites into an advertising network, Server-to-server calls; Provision of an online market place for buyers and sellers of goods and services.

Class [42]
Computer & Software Services & Scientific Services


Evaluations, appraisals and research in the technological fields provided by engineers; Design and development of computer software, computer systems, algorithmic software and new technologies; Research and development; Technical, technological, programmatic and algorithmic project studies; Development (design), installation, maintenance, updating or rental of computer software, servers, algorithmic programs; Computer programming; Consultancy concerning computers; Conversion of data and computer; Hosting of adverts on the internet; Designing of websites, parts of websites, and APIs for advertising purposes and the serving of adverts; programming of software for online advertising; Software as a service (SaaS) services; Platform as a service services (PaaS); PaaS and SaaS services for marketing, data analysis, the serving of adverts, creating and uploading advertising materials, monitoring advertising campaigns, budding on and selling advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on adverts, the encryption of personal data related to online marketing; securely storing, accessing and sharing customer data between approved parties and sources; PaaS and SaaS services providing on Artificial Intelligence (AI) and Machine Learning (ML ) tools for the Analysis of data related to marketing campaigns and customer sales habits; PaaS and SaaS services providing Artificial Intelligence (AI) and Machine Learning (ML ) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time].

Mark Details


Serial Number

UK00003656793

Mark Type

Word

Kind of mark

Individual