Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software; downloadable application software; software platforms for facilitating, enabling and processing electronic payments and data transmission; software for use in contactless transactions with retailers, merchants, and vendors, including via mobile devices; computer software for the storage, transmission, verification, processing and authentication of credit and debit card and other payment and transaction information; software for the analysis of data; e-commerce software; electronic apparatus for reading, scanning, identifying and validating of identification data, cards, codes, tags, bracelets and wristbands; wristband computer devices with tracking capability; electronic apparatus or instruments for operation of access and security systems; electronic and electrical apparatus for scanning, issuing and processing of downloadable event tickets; passive infrared detectors and sensors; electronic tracking apparatus and instruments; data collection apparatus; authentication software; computer software for biometric systems for the identification and authentication of persons; biometric scanners and identification apparatus; biometric retinal scanners; biometric access control systems; biometric voice recognition systems; biometric fingerprint and hand readers; augmented reality software and hardware; augmented reality software for use in mobile devices for integrating electronic data with real world environments; virtual reality software and hardware; computer games software; downloadable event information in electronic form; computer software for use in connection with the electronic storage, transmission, presentation, verification, authentication, and redemption of coupons, rebates, discounts, incentives, and special offers; electronic payment terminals; computer software for use in connection with electronic payment and funds transfers; electronic apparatus for encryption, decryption and authentication of information, messages and data; readers [data processing equipment]; card readers; electronically encoded identity bracelets and wristbands; devices containing radio-frequency identification (RFID) and near field communication (NFC) chips; RFID and NFC tags and readers encoded with security features for identification purposes; electronic tags; access control devices and systems; wearable digital electronic communication devices; downloadable mobile applications for use with wearable computer devices; access control cards [encoded or magnetic]; magnetic payment cards; encoded prepaid payment cards; apparatus for electronic payment processing; computer databases; downloadable electronic information and publications; none of the aforesaid being related to mobile advertising.
Class [35]
Advertising, Business & Retail Services
Advertising, marketing and promotional services; advertising and marketing services provided by means of social media; business data analysis and consultancy; business statistical analysis; business project management; provision of information and advisory services relating to e-commerce; inventory management services; market research and analysis; market research data collection services; statistical analysis and reporting; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a card or wristband; database management services; sales management services; compiling of data into computer databases; promotion of goods and services through sponsorship; organisation of prize draws for advertising and promotional purposes; collection of data; commercial analysis and reporting; providing secure commercial transactions; none of the aforesaid being related to mobile advertising.
Class [36]
Insurance & Financial Services
Financial and monetary affairs; financial transaction services; processing of electronic payments; payment services provided via wireless telecommunications apparatus and devices; conducting cashless payment transactions; contactless payment services; financial consultancy relating to the execution of cashless payment transactions; debit and credit card services; electronic wallet services (payment services); financial prepayment services; payment authorisation, verification, and transaction processing services; funds transfer services; online financial transactions; processing of real-time payments; processing of Internet or direct connect or computer network based transactions; processing of financial transactions; none of the aforesaid being related to mobile advertising.
Class [41]
Education and Entertainment Services
Entertainment services; education services; publishing services; training services; organising, producing and/or conducting live entertainment events, live sports events, live music events and live experiential events for entertainment purposes, concerts, festivals, shows, conferences, seminars, workshops, functions, symposia, exhibitions or presentations; organisation of competitions; video game entertainment services, namely, providing virtual and augmented reality equipment for entertainment events; rental of game apparatus, namely, hire of virtual and augmented reality equipment; production and presentation of live entertainment events; provision of recreational events; sporting and cultural activities; organisation of games; organising of events involving elements of game playing, namely, point-scoring, competition with others and rules of play to non-game contexts; organising of events involving digital game design techniques being applied to non-game contexts; hire of equipment for games; gaming machine rental; game equipment rental; none of the aforesaid being related to mobile advertising.
Class [42]
Computer & Software Services & Scientific Services
Scientific and technological services and research and design relating thereto; design and development of computer hardware and software including mobile applications; rental of computer hardware and software apparatus and equipment; computer software consulting services; support and consultation services for developing computer systems, databases and applications; constructing and hosting internet platforms for payment processing and transfer; integration and linking of computer systems, platforms, software applications and networks; encryption, decryption and authentication of information, messages and data; hosting of e-commerce platforms on the Internet; providing temporary use of on-line non-downloadable software and software platforms for facilitating, enabling and processing electronic payments and data transmission (including via mobile phones); providing temporary use of nondownloadable computer software for tracking people via electronic wristbands over computer networks and the internet; computer services relating to operation of access and security systems; authentication services (control) of data and messages transmitted via telecommunications; design and development services relating to virtual and augmented reality software; computer programming services for commercial analysis and reporting; programming of software for e-commerce platforms; application service provider (ASP) services featuring software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, audio, video, and multimedia content, and electronic publications; application service provider (ASP) services featuring software for use in connection with financial transactions; providing online non-downloadable software; computer services relating to scanning, issuing and processing of downloadable event tickets; online data storage; provision of biometric technology and equipment (not relating to health) for events to others; software application and database integration; information, advisory and consultancy services relating to all the aforesaid; none of the aforesaid being related to mobile advertising.
Class [45]
Personal & Legal & Social Services
Security services, namely, hire of passive infrared detectors and sensors; security services, namely, hire of electronic tracking apparatus and instruments including UHF RFID taps, antennas and receivers; none of the aforesaid being related to mobile advertising.
