Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software; computer software for use in the collection, management and reporting of a wide variety of information; computer software for the management of websites, mobile applications, desktop applications and computer games applications; computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for website, mobile application, desktop application and computer game diagnostic analysis; computer software enabling optimization of website, mobile application, desktop application and computer game processes; computer software for optimization and management of online and mobile marketing, including ad serving, content personalisation and product recommendation; computer hardware; computer peripherals; data processing equipment and computers; computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions.
Class [35]
Advertising, Business & Retail Services
Market research; business consulting; preparing business reports electronically relating to customer and partner behaviour, engagement and profitability; collection, reporting, analysis and integration of data related to the use of websites, mobile applications, desktop applications and computer games and the effectiveness of marketing campaigns; collection and reporting of data related to use of web sites, mobile applications, desktop applications and computer games; computerized database management; marketing data integration including customer relationship management data and incentive schemes; business and website consulting related to all the foregoing.
Class [42]
Computer & Software Services & Scientific Services
Computer services, namely, consultation services related to websites and mobile applications; computer, website and mobile application diagnostic services, namely, management, gathering and reporting of information regarding website and mobile application performance and effectiveness; tracking, analyzing, evaluating and advising others regarding website and mobile application design, implementation, usability, functioning, performance, and optimization; monitoring, managing and optimizing website and mobile application performance; application service provider (ASP) services in the fields of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; application service provider (ASP) services featuring web analytics and mobile analytics software; application service provider (ASP) services featuring software for collecting, managing, automating, integrating, analyzing, reporting, sharing and tracking user activity, engagement and profitability and a wide variety of related data and information; application service provider (ASP) services featuring software for tracking web site and mobile application activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP), namely, featuring software for web site and mobile application diagnostic analysis; application service provider (ASP) services featuring software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites, internet activity and mobile activity tracking and website activity and performance monitoring services; optimizing website and mobile application processes; providing hosted interfaces featuring user-defined information; technical support services for the aforementioned software; consulting services in the fields of web and mobile analytics; computer programming services; computer software design, engineering and testing; updating of computer software; hosting software for others.
