Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Data mining software; predictive data mining software; computer software enabling online game developers and publishers to optimize player monetization, marketing, and satisfaction; computer software platform enabling game developers and publishers to optimize player monetization through dynamic user profiling and targeting; software platform allowing game developers, game publishers, and third-party advertisers to selectively target and cross-promote to specific players of various online games based on an analysis of aggregated individual player data; computer software; computer peripherals; scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Class [35]
Advertising, Business & Retail Services
Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website and application traffic metrics, statistics, user activity data, and marketing and advertising reports of users' activities on social networks and in online games, gaming platforms, gaming environments and virtual worlds; business monitoring and consulting services, namely, tracking web sites, applications, social networks, gaming platforms, and online games of others to provide strategy and insight regarding marketing, sales, operation and product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting the behavior of consumers, businesses, and market trends and actions; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communication s networks; providing cross-promotion network services for applications in electronic communication networks; providing marketing and retailing services for games and virtual goods, provided via the internet and other computer and electronic communication networks; making referrals in the field of entertainment services for products, services, events, activities, facilities, and locations, game publishing, software publishing, and advertising services; promoting online gaming competitions, game development competitions and software development competitions; business management; business administration; office functions.
Class [42]
Computer & Software Services & Scientific Services
Data mining; predictive data mining services; applying predictive data mining services to online games; providing temporary use of on-line non-downloadable software and applications for enabling online game publishers to optimize player monetization, marketing, and satisfaction; providing on-line non-downloadable software platform for enabling game developers and publishers to optimize player monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity in online gaming and social networking environments, and for managing, monitoring and optimizing the performance and effectiveness of websites, applications, online games, social networks and online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources; online non-downloadable software re platform allowing game developers, game publishers, and third-party advertisers to selectively target and cross-promote to specific players of various online games based on an analysis of aggregated individual player data; scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
