PLAYFULL
software for use in database management, managing marketing and advertising, business monitoring, data analytics, creating, providing and managing inc Read More
Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Software for use in database management, managing marketing and advertising, business monitoring, data analytics, creating, providing and managing incentive award and loyalty programs; software in the fields of consumer research, market research, advertising, demographics, ratings, usage, access behavior; software for providing information, searchable databases, statistical analysis, producing notifications and reports, creating and publishing information, creating and managing marketing and promoting activity, conducting gaming, polls, and surveys, providing updates and alerts and notifications; software that gives users the ability to create customized profiles and pages featuring user-defined profiles; interactive game software; software for displaying and sharing a user's location and finding, locating, and interacting with other users and places; computer software development tools; computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; computer software for use in customer relationship management (CRM).
Class [35]
Advertising, Business & Retail Services
On-line advertising and marketing services; providing business marketing information; marketing the goods and services of others by means of location-based messaging; providing advertising content automatically selected and customized based on the known or estimated geographical location of an internet, mobile telephone or other wired or wireless digital network based customer; promoting the sale of goods and services of others by means of contests and incentive award programs; marketing services in the field of restaurants, cafes, and bars; promoting the sale of goods and services of others; providing incentive award programs for customers through the issuance and processing of loyalty coupons, gift cards, gift certificates, rebates, discounts, special offers, and points (terms too vague in the opinion of the International Bureau – Rule 13 (2) (b) of the Common Regulations); business monitoring services, namely, tracking online usage, location, visits, consumer behavior of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; providing consumer information and data to businesses; providing customer data and information via an on-line searchable database; providing employee incentive award programs; providing an on-line trade and commercial information directory; online retail store services namely the bringing together, for the benefit of others, of a variety of services, namely incentive award programs for customers, especially distribution and redemption of tokens, vouchers and points redeemable at third parties, enabling consumers to conveniently compare and purchase those services.
Class [41]
Education and Entertainment Services
Entertainment services, namely, providing on-line computer games; entertainment services, namely, contest and incentive award programs designed to reward program participants who engage in and play interactive games, contests and challenges; providing recognition and incentives by the way of awards to promote interaction with a business by its customers.
