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PLAYA GLOBAL

View On IPO.GOV.UK

Application Published

on 24 Jan 2025

Last Applicant/ Owned by

POTOK DIGITAL GROUP LTD

Brosnan House, Suite 2b, 175 Darkes Lane

Potters Bar, Hertfordshire, EN6 1BW

Serial Number

UK00004152163 filed on 24th Jan 2025

Correspondent Information

Alpha Commerce Ltd

Brosnan House, Suite 2b, 175 Darkes Lane

Potters Bar,

Hertfordshire,

EN6 1BW

PLAYA GLOBAL

campaign management; creation, management, and optimization of advertising campaigns for mobile apps; user engagement; increasing user engagement thro Read More

Classification Information

Class [35]
Advertising, Business & Retail Services

Campaign Management; Creation, management, and optimization of advertising campaigns for mobile apps; User Engagement; Increasing user engagement through incentivized installations; Referral Programs; Utilizing referral programs to attract new users; User Behaviour Analysis; Collecting and analyzing user behaviour data from mobile applications; Campaign Analytics; Providing analytics services to evaluate advertising campaign performance; Rewards Programs; Offering bonuses, coupons, and rewards for participating in mobile games; Referral Links; Creating referral links for mobile applications; Loyalty Programs; Organizing loyalty programs to encourage repeat user activity; Marketing Materials; Creating presentations and marketing materials for partners; Integration Support; Assisting business partners during the integration process; Market Research; Conducting market tests and studies to optimize business models.

Class [38]
Communications Services

Mobile Traffic Arbitrage; Acquisition and optimization of mobile traffic; Monetization Platforms; Organizing platforms for monetizing gaming activities; Platform Integration; Utilizing integrations with e-commerce platforms to deliver rewards; Web Platforms; Implementing web versions of platforms for user interaction; Traffic Mediators; Using mediators to purchase traffic; Integrating e-commerce platforms for user acquisition tracking.

Class [42]
Computer & Software Services & Scientific Services

Leveraging artificial intelligence to predict user behaviour, calculate acquisition costs, and enhance retention; AI-Powered Automation; Automating reward systems through AI-driven algorithms; Mobile App Development; Developing mobile applications for referral link management and data analytics; Analytics Integration; Integrating analytics platforms (attribution services) for user activity tracking; User Classification; Analysing and classifying users based on engagement levels; Behaviour Prediction; Forecasting user behaviour and retention; Cost Optimization; Reducing acquisition costs through process automation; SDK-Free Rewards; Developing reward systems without SDK integration.

Mark Details

Serial Number

UK00004152163

Mark Type

Figurative

Kind of mark

Individual