Class [9]
Computer & Software Products & Electrical & Scientific Products
Electronic cards, smart cards, pre-encoded cards, credit cards, chip cards, memory cards including flash memory cards, integrated circuit (IC) cards, secure digital (SD) cards, location-aware cards, for example cards including global positioning system (GPS) hardware and/or software or basic location-specific data, and any such card adapted for use in a point of purchase or point of sale (POP/POS) system;
computer software, whether cloud-based or on-premise, including computer software for extracting, processing, analysing, transforming, transmitting, receiving, presenting and formatting data generated by, originating from, retained within, received by, and/or transmitted to any POP/POS apparatus, including any of the aforementioned types of card, and any card reader adapted for use therewith;
databases, in particular databases specifically designed, e.g. having specific schema, and adapted to contain POP/POS data, including vendor- and customer-specific data, sales and purchase data, transaction data, location data, time data, and product data and/or service data;
data processing-capable terminals, in particular card readers and especially POP/POS card readers, whether mobile and/or hand-held or fixed in place, in particular including card readers capable of performing data operations (Create, Read, Update, Delete) on any of the aforementioned types of card; data processing-capable terminals, in particular card readers, including data communication capabilities, including near-field communication (NFC) capability, hardwired and wireless (e.g. WiFi) network communication capability;
POP/POS systems, including electronic POP/POS (EPOP/EPOS) systems; cards for use in POP/POS systems, in particular any of the aforementioned types of cards, and capable of storing data, such as transaction data, customer/owner/holder data, location data, time data; .
Class [35]
Advertising, Business & Retail Services
Computer database design services, specifically including database design services for point of purchase or point of sale (POP/POS) systems; Sales promotions at point of purchase or sale, for others; advertising, specifically POP/POS advertising, including advertising using POP/POS cards and advertising using POP/POS terminals; rental of POP/POS equipment; Computerised POP/POS data collection services for any of: retailers, vendors, customers, purchasers, event holders, property owners, property managers; business data analysis services, in particular POP/POS data analysis services; Advice on the analysis of consumer buying habits, needs, trends, provided with the help of sensory, quality and quantity-related data, such as POP/POS data; .
Class [42]
Computer & Software Services & Scientific Services
Design and development of computer hardware and software, in particular including design and development of databases, specifically databases adapted to contain point of sale or point of purchase (POP/POS) data; technical data analysis services; Maintaining databases, particularly databases adapted for POP/POS data; Reconstitution and repair of databases, particularly databases adapted for POP/POS data; Hosting of databases, particularly databases adapted for POP/POS data; Licensing of databases, particularly databases adapted for POP/POS data;.
