Classification Information
Class [35]
Advertising, Business & Retail Services
Advertising services; marketing services; promotional services; online marketing and advertising services; digital advertising services; development and implementation of marketing strategies and concepts; social media marketing and advertising services; influencer marketing services; market research and analysis; Market research and analysis in the gaming sector; Organization of events, exhibitions, and trade shows for commercial or advertising purposes in the gaming industry; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; development of promotional and advertising campaigns; distribution of advertising, marketing and promotional material; experiential, event and live advertising; pop-up store design and consultancy services; product launches; writing publicity and advertising texts; production of video and audio recordings for advertising purposes; marketing and branding services, namely, content strategies and communication plans; creating blogs, videos, apps, games, social media posts and press releases for advertising purposes; media planning and buying; marketing analytics; compiling of statistics; marketing research using quantitative and qualitative research methods; analysis of business, advertising and marketing data; management of business, advertising and marketing data; search engine optimisation; radio and television advertising; production of television, radio and online commercials; media planning and buying; negotiating and buying media space and time; Digital marketing services; Brand advertising and promotion; Marketing strategies for video game companies; Marketing consulting; Social media management; Providing business information in the field of social media; Providing marketing consulting in the field of social media; information, advisory, research and consultancy services relating to the aforesaid services.
Class [41]
Education and Entertainment Services
Entertainment services, namely, arranging, organizing, and conducting events in the field of online gaming and esports competitions; providing a website featuring entertainment information related to online gaming and esports competitions; entertainment services, namely, providing online, non-downloadable media presentations, webcasts, and virtual entertainment and educational conferences in the field of online gaming and esports; Esports activities; arranging, conducting and organising computer game and video game conventions, live esports events, esports festivals, esports contests, esports sweepstakes, esports competitions, esports tournaments, esports award ceremonies, courses and tutorials relating to online gaming and esports; publishing of game and esports software; team management and cultural activities all relating to the professional video gaming industry; rental of computer games and video games; rental of computer game equipment and video game equipment; online gaming services; esports coaching; esports officiating; providing esports facilities; providing online games; provision of electronic publications, including online magazines, periodicals and newsletters, accessible via databases and the Internet relating to online gaming and esports; providing instruction and consultation in the field of esports and gaming; fan club organisation; workshops, seminars, retreats, training courses and camps in the field of esports and gaming; information on esports and gaming provided via a website; providing a website containing information relating to esports, including team information, player statistics and news; provision of non-downloadable content, videos and publications relating to online gaming and esports all via a website; providing online videos featuring games and esports being played by others; providing on-line newsletters relating to online gaming and esports; publication of texts, illustrations, calendars of events, schedules, books, magazines, newspapers, periodicals and more generally all types of publication, including electronic and digital publishing relating to online gaming and esports; publishing of online works of others featuring user-generated text, audio, video, and graphics; providing information, news and commentary in the field of gaming and esports; Teaching; Training; Entertainment services; Sporting and cultural activities; Arranging of conferences relating to cultural activities; Ticket reservation for cultural events; arranging, conducting and organising events in relation to gaming; arranging, conducting and organising video game competitions; Audio, video and multimedia content production related to gaming; Training and education services in relation to gaming marketing; information, advisory and consultancy services in relation to the aforesaid services.
Class [42]
Computer & Software Services & Scientific Services
Hosting an electronic sports and video gaming web portal; hosting on-line web facilities for interactive game play; providing temporary use of non-downloadable software applications that enable users to upload and share information in the field of eSports, online gaming, video/computer gaming competitions and related entertainment; providing temporary use of online, non-downloadable computer software; providing temporary use of online, non-downloadable video game software; providing temporary use of non-downloadable software applications that enables users to create on-line communities, participate in discussions, engage in social networking, organize games and sports activities, and connect players, teams and leagues in the field of eSports, online gaming, video/computer gaming competitions and related entertainment; design and development of computer hardware and software; electronic data storage services; design and development of computer peripherals; development of hardware for video games; design and development of computer, video and electronic game software; designing computer game software and video game software for use with computers, video game programme systems and computer networks; design, programming or maintenance of programmes for consumer video game apparatus; hosting of websites; server hosting; hosting of multimedia content for others; hosting a website for live streaming gaming content; hosting a website where users can access and view gaming-related information, music, videos, movies and animation; hosting computer websites for social networking to enable interaction between users on the Internet; creation and maintenance of websites; platforms for gaming as software as a service (SaaS); advisory and consultancy services relating to computer and video games software; hosting virtual environments in which users can interact through social games and esports; hosting virtual environments in which users can interact for recreational, leisure, or entertainment purposes by playing or watching esports; development and design of products and packaging; design and development of communication systems; data exchange software services; design and development of interactive multimedia software; software as a service services for compiling audience analytics, customer insights and data to assess the econometric effectiveness of advertising; graphic design services; computer graphic design services; user interface design services; web site design; creation, editing and updating of website content; creating, maintaining and hosting the websites of others; design and development of multimedia digital content; technological consulting services for digital marketing; graphic design of advertising logos; graphic design of advertising materials; designing websites for advertising purposes; programming of software for online advertising; information, advisory and consultancy services in relation to the aforesaid services.
