Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Software for use in data processing and data management; software for use in advertising; software relating to the organization, operation and supervision of sales and promotional incentive schemes and promotional services; computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, pay for purchases via mobile pay functionality, access menu data and store location information; cards for use in connection with sales and promotional incentive schemes and promotional services; electronic publications; computer software for analyzing market information; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods.
Class [35]
Advertising, Business & Retail Services
Administration of incentive award programs through issuing and processing discounts in the form of loyalty points for purchasing a company's goods or services; advertising; organization, operation, and supervision of loyalty programs and sales and promotional incentive schemes; organization of competitions for advertising or business purposes; promotional services; retail store services and online retail services in connection with the sale of physical and virtual goods, namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry, bags, handbags, wallets, purses, glassware, glass gifts, metal gifts, giftware, mementoes, merchandise and souvenirs; computerized market research; interpretation of market research data; data analysis services of customer transactions and consumer behaviour.
Class [36]
Insurance & Financial Services
Financial services, namely, stored-value card services; issue and redemption of tokens and vouchers; issue and redemption of loyalty scheme tokens, vouchers and points; information and advisory services relating to all the aforesaid.
Class [41]
Education and Entertainment Services
Education and training relating to the management and operation of restaurants, establishments and facilities engaged in providing food and drink; entertainment and recreation information services; information, consultancy and advisory services relating to the aforesaid; providing information, audio, video, graphics, text, and other multimedia content via communications networks; publishing of text, graphic, audio, and video works via communications networks; entertainment services; organization, production, and hosting of live performances, concerts, and other events; arranging and directing personalized appearances for entertainment purposes; providing databases and directories in the fields of sports, games, cultural events, entertainment via communication networks; providing information, audiovisual content, graphics, texts, and other multimedia content via communications networks; publishing audiovisual works, graphics, and texts via communication networks; production and distribution of radio programs; entertainment services, namely providing news articles and commentary; production of shows; presentation of live performances; arranging and conducting colloquiums; organization of shows.
