LoyaltyOne

Class [35]
Advertising, Business & Retail Services

advertising and promotion of goods and services of others by means of an incentive rewards program; advertising and marketing services featuring organization, operation and supervision of sales and promotional incentive schemes; business research; consumer research; business consulting and marketing services; coalition business marketing; conducting business and market research surveys; customer relationship management; business database analysis; business database marketing services, namely, the provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; business consulting services relating to data mining; business data warehouse development and business consulting services; implementing and administering business incentive award programs for others and business consulting in relation thereto; developing and executing marketing strategies for communicating with customers and potential customers; business consulting and providing business marketing information on-line by means of the Internet; market research; marketing services, namely providing statistical information to businesses on the purchasing patterns of consumers and other businesses; providing business data management and analysis services relating to customer transactions, consumer purchase behavior and customer profile data; providing business consultation regarding retail sales and business decisions; providing business consultation on, and developing and executing, merchandising and operations strategies; marketing and business information services, namely, developing and administering customer performance tracking, reward and incentive programs.