Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Sound and video recordings; electronic publications; computer software; downloadable mobile applications; electronic databases; interactive databases; computer software and mobile application software in electronic form, supplied on-line from databases or from facilities on the Internet; computer and mobile application software to enable broadcasting, transmitting, streaming, viewing, uploading, downloading, editing, displaying, tagging, sharing, manipulating, distributing, publishing, reproducing, encoding and decoding of electronic media, multimedia content, videos, movies, pictures, images, text, photos, games, user-generated content, audio content, and information via the Internet or other computer and communications networks; software for use in providing advertising services for others; software for embedding online advertising on websites, software platforms and mobile applications; software for renting advertising space on websites, software platforms and mobile applications; software for designing online advertising on websites, software platforms and mobile applications; software for identifying, and applying rules and policies be applied to the selection and delivery of advertising; software and mobile application software for use in generating online marketing programs; software and mobile application software for reporting the extent and success of TV and digital advertising campaigns and marketing communications; software and mobile application software for use in analysis of audience and viewer behaviour and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of personalised and targeted advertising; computer software platforms; computer software platforms for advertising and social networking. .
Class [35]
Advertising, Business & Retail Services
Advertising and promotion services and information services relating thereto; television advertising; rental of advertising space; rental of advertising time on communication media; compilation of advertisements for use as web pages or on smart phones or in smart phone software; on-line advertising on a computer network and on mobile phones via mobile software applications; advertising and marketing services provided by means of social media; provision of online services to purchase advertising inventory and advertising space;
customer loyalty services for commercial, promotional and/or advertising purposes; sales promotion services; organisation, operation and supervision of sales and promotional incentive schemes; production of advertising films; dissemination of advertising matter; maintaining, indexing and electronically distributing advertising material; providing advertising campaign management services in the nature of tracking, analysing, and reporting on consumer data, demographics, and consumer behavioural information, and consumer responses to advertisements and promotional materials; combining, collecting and creating data sets to be used for the analysis of targeted consumer marketing; compilation, management, verification and manipulation of multiple datasets to inform, configure and select targeted and personal advertising; Business research; business information services; business consultation to assist in the identification, selection and booking of advertising slots across all types of media and the performance of that advertising; economic forecasting; marketing services; marketing research; marketing studies; consumer purchase and behaviour research services; market research services in the nature of measuring, tracking, and modelling of audiences for online and television media and online and television advertisements; production, presentation and rental of programmes transmitted by television, the Internet or other telecommunication channels for the conduct of interactive viewing, selection and purchase of goods; planning, development, maintenance and optimization of advertisements and advertising campaigns for third parties; targeting of digital video and multimedia content, advertisements and advertising campaigns for third parties; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; commercial administration of the licensing of the goods and services of others; database management services; compilation and systemization of information into computer databases providing search, retrieval, indexing and data organisation capabilities for the Internet, electronic communications networks and electronic databases; customer relationship management.
Class [42]
Computer & Software Services & Scientific Services
IT services namely software development, programming and implementation; hosting services; IT consultancy, advisory and information services; software as a service [SAAS] services; electronic data storage services; design, development, creation and maintenance of databases; design and development of software for importing and managing consumer data; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analysing web, blog and other online site traffic, user preferences and links; software as a service [SAAS] services in the field of digital media measurement, web analytics and website audience analysis; software as a service [SAAS] services in the field of management, monitoring, tracking, optimization of the performance and effectiveness of online and offline advertising and marketing campaigns; platform as a service (PAAS) featuring a computer software platform for transmitting, serving, distributing, publishing, executing, and managing video and multimedia content, advertisements and advertising campaigns, for locating, purchasing, bidding, and acquisition of digital and online advertising space, for providing data analysis, analytics, and reporting of information concerning the digital video and multimedia content, advertisements and advertising campaigns of third parties; advisory, consultancy and information services relating to the aforesaid, including such services provided online from a computer network or via the Internet or extranets.
