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United Kingdom

£
Registered

on 15 Jun 2020

Last Applicant/ Owned by

Guild Esports and Gaming Ltd

59-60 Russell Square

London, , WC1B 4HP

Serial Number

UK00003500801 filed on 15th Jun 2020

Registration Number

UK00003500801 registered on
6th May 2022

Correspondent Information

HGF Limited

1 City Walk

Leeds,

LS11 9DX

GUILD

application software; augmented reality software; computer programs for use in tracking the status of various users of online interactive gaming servi Read More

Classification Information


Class [9]
Computer & Software Products & Electrical & Scientific Products


Application software; augmented reality software; computer programs for use in tracking the status of various users of online interactive gaming services, and for matching online game players with other players of all skill levels; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being a computer software game or a videogame or merchandising related to such a game; computer peripherals and computer peripheral devices; 3D and virtual reality headsets; wearable computers; virtual stickers depicting logos of sports teams or other elements relating to computer games, only available in digital format; electronic and electrical apparatus; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being merchandising items referring to a computer software game or a videogame.

Class [25]
Clothing Products


Clothing; footwear; headgear; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being merchandising items referring to a computer software game or a videogame as such.

Class [35]
Advertising, Business & Retail Services


Promotion and management of a professional video gaming sports team; promotion of electronic sports teams; promotion of electronic sports players; public relations; advertising; advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to esport events; sponsorship search; sponsorship in the form of business consultancy; affiliate marketing; business management; business administration; office functions; online retail store services in relation to computers, software, computer peripheral devices, perfumery, clocks, watches, printed matter, placards, posters, office requisites, writing instruments, furniture, furnishings, dishes, cookware, containers, glasses, drinking vessels, bar accessories, vases, textile goods, clothing, toys, electronic consumer goods, computers, software, computer peripheral devices, perfumery, clocks, watches, printed matter, placards, posters, office requisites, writing instruments, furniture, furnishings, dishes, cookware, containers, glasses, drinking vessels, bar accessories, vases, textile goods, clothing, toys, electronic sports goods; merchandising; administration of membership schemes; charitable services, namely promoting public awareness about charitable, philanthropic, volunteer, public and community service and humanitarian activities; buyer-to-supplier matching (business brokerage) provided via an online computerised network; contest and incentive award programs designed to recognize, reward and encourage individuals and groups which engage in self-improvement, self- fulfilment, charitable, philanthropic, volunteer, public and community service and humanitarian activities and sharing of creative work product; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being a computer software game or a videogame or merchandising related to such a game.

Class [38]
Communications Services


Telecommunication services relating to esports; providing virtual facilities for real-time interaction among computer users; hosting an electronic sports and video gaming web portal; providing on-line chat rooms and interactive discussion forums for gamers and computer game players; providing access to and operation of a global, social, online network, in particular for players for computer and video games for the purpose of organising and participating in multi-player games and computer and video game tournaments and leagues; wireless broadcasting; transmission of digital files; providing of access to online portals on the Internet; streaming of esports events; broadcasting of esports events; all of the aforementioned in the sector of esports-talent coaching, mentorship and management, and none of the aforementioned being a computer software game or a videogame or merchandising related to such a game.

Class [41]
Education and Entertainment Services


Entertainment; sporting and cultural activities; esports activities; education; education services relating to the professional esports industry, namely, providing classes, seminars and workshops in the field of electronic sports and video gaming; provision of training; provision of training relating to the professional esports gaming industry in the field of electronic sports and video gaming; organizing and conducting sporting and cultural activities relating to the professional esports gaming industry, namely, competitions and tournaments; entertainment services, in the nature of professional athletes competing in esports events; entertainment services, namely, performing and competing in esports competitions; providing online electronic publications, not downloadable; rental of facilities and equipment for esports; radio and television entertainment and reporting, including via the internet, in particular in relation to multi-player games and esports tournaments and leagues; providing information regarding news, cultural and academic matters from searchable indexes and databases of information, including text, electronic documents, databases, graphics and audio visual information, on computer and communication networks; providing information on esports over the internet and via social media, including content provided by social media personalities and professional gamers; organisation of games of all kinds, including games of chance and prize games, and roulette; organising and conducting of competitions with entertainment content, in particular games competitions; provision of electronic sports programming and video game competitions in the nature of a continuing program featuring electronic sports and video game competitions and other related content delivered by television, radio, the internet and information, previews, alerts, replays, video clips of electronic sports and video game competitions, web cam feeds distributed via various platforms across multiple forms of transmission media, all in the field of electronic sports and video games; all of the aforementioned in the sector of esports- talent coaching, mentorship and management, and none of the aforementioned being the provision of a videogame as such.

Mark Details


Serial Number

UK00003500801

Mark Type

Figurative

Kind of mark

Individual