Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer game software downloadable from a global computer network; server software for the operation of games over a computer network; game software applications, namely, downloadable software in the nature of a mobile application for mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants, computing devices, gaming devices, and wireless handheld digital electronic devices; computer application software for use as an application programming interface to develop other computer software programs; software development kits comprised of computer software for developing other computer software and application programming interface software for use in developing applications and programs for mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants, computing devices, gaming devices, and wireless handheld digital electronic devices for use as a parallel in-game currency; computer software and firmware for games of chance, games of skill and games of combined chance and skill on any computerized platform, including computer networks, mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants, computing devices, gaming devices, wireless handheld digital electronic devices, dedicated gaming consoles, video based slot machines, reel based slot machines, and video lottery terminals; computer, internet and network servers, namely, load balancer servers, web servers, database servers, application servers, storage servers, content delivery servers, network management servers, and game servers; downloadable virtual goods, namely computer programs featuring currency for use in online virtual games and virtual worlds; computer game programs; computer game software; computer software for application and database integration; and downloadable middleware for software application integration.
Class [28]
Toys and Sporting Goods Products
Gaming devices, namely, gaming machines, slot machines, bingo machines, with or without video output; reconfigurable casino and lottery gaming equipment, namely, gaming machines and operational computer game software therefor sold as a unit; collectible game pieces in the nature of plastic game tokens for use in playing virtual games.
Class [35]
Advertising, Business & Retail Services
Providing incentive programs for customers through the issuance and processing of customer awards to reward and promote computer gaming; promoting games of others through the issuance and redemption of digital reward currency and virtual currency; online retail store services of actual and virtual goods, namely, clothing, glassware, books, calendars, magazines, charts, posters, key chains, bags; administration of a customer loyalty program that allows members to redeem virtual currency for membership status or awards offered by other loyalty programs; advertising and marketing services, namely, promoting the games of others through rewards for achievements; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services for third parties, namely, providing strategy and insight regarding marketing and sales; business data analytics services; audience measurement and consumer insight services for commercial purposes; operation and administration of telecommunication systems and networks for others.
Class [36]
Insurance & Financial Services
Providing a virtual currency for use by members of an online community via a global computer network in connection with online interactive games, competitions, and tournaments; issuing of coupons; providing rebates at participating establishments of others through use of a membership card.
Class [41]
Education and Entertainment Services
Conducting and providing on-line facilities for special events namely casino and gaming contests and tournaments; entertainment services, namely, casino gaming; gaming services in the nature of casino gaming; leasing of electronic gaming machines; providing a web-based system and on-line portal for customers to participate in on-line gaming, operation and coordination of game tournaments, leagues and tours.
Class [42]
Computer & Software Services & Scientific Services
Consulting services, namely, providing strategy and consumer insight regarding new product design; design and development of computer software for others; providing a website featuring technology that enables users to download or access computer games which run on computers, gaming devices, and wireless handheld digital electronic devices; non-downloadable virtual goods, namely, providing online non-downloadable computer programs featuring currency for use in online virtual games and virtual worlds.
