Class [35]
Advertising, Business & Retail Services
1. Advertising and Promotional Services Advertising, marketing, and promotional services for entertainment events, including music festivals, concerts, and cultural showcases; Developing and managing integrated marketing campaigns across various platforms, including print, digital, social media, and broadcast channels; Creating and distributing advertising materials, including event posters, flyers, merchandise, and branded content; Sponsorship management services, including securing, developing, and promoting partnerships with global brands and commercial sponsors; Organising promotional events and brand activations to increase awareness of entertainment experiences and festival events; Developing social media strategies and content creation for event promotion and audience engagement; Management of influencer partnerships, endorsements, and brand ambassador programmes for festival promotion; Market positioning and brand strategy development for entertainment events and associated merchandise. 2. Business Management and Consultancy Services Business management consultancy services for entertainment events, festivals, and live performance organisations; Strategic planning and operational consultancy for the management and execution of large-scale entertainment events; Providing advisory services on venue selection, event scheduling, and logistical planning for festivals; Organising and managing commercial partnerships, sponsorship agreements, and corporate collaborations; Offering business development services, including market expansion strategies and partnership negotiations; Providing financial consultancy for event budgeting, revenue forecasting, and financial management. 3. Event Management Services for Business Purposes Planning, organisation, and management of business events, including corporate hospitality, networking functions, and promotional activities; Offering bespoke corporate packages tailored to enhance brand presence at entertainment events; Coordination of business-focused networking events and B2B interactions within the festival setting; Organisation of commercial trade shows, exhibitions, and brand showcases within entertainment events; Development and management of sponsorship activation spaces designed to engage attendees and promote brand partnerships. 4. Retail and Merchandising Services Retail services for the sale of event-related merchandise, including clothing, accessories, and festival-branded memorabilia; Online retail services featuring festival merchandise, promotional products, and digital media content; Merchandising consultancy services for product design, distribution, and on-site sales during entertainment events; Management of pop-up retail spaces at entertainment events, offering exclusive merchandise and branded products; Providing e-commerce solutions for merchandise sales, including digital payment processing and order fulfilment services. 5. Market Research and Analysis Market research services focused on consumer trends in the entertainment, festival, and live event industries; Audience engagement analysis, including demographic research and behaviour tracking for event planning and marketing strategy; Conducting surveys and gathering data to improve event experiences, customer satisfaction, and marketing effectiveness; Providing analytical reporting on ticket sales, audience participation, and event performance for business evaluation and strategic planning. 6. Public Relations Services Public relations services for promoting entertainment events, including music festivals, concerts, and live experiences; Media relations management, including press release distribution, media outreach, and public appearances for artists and performers; Crisis management services and reputation management for entertainment brands and event organisers; Organising press conferences, interviews, and media events to promote entertainment experiences and brand partnerships; Providing communication strategy development, including audience messaging, brand positioning, and media engagement. 7. Personnel and Staffing Services Recruitment and placement services for event personnel, including stage crew, technical teams, security staff, hospitality staff, and performers; Managing staffing logistics for entertainment events, including scheduling, training, and on-site coordination; Providing human resources consultancy for entertainment companies, including recruitment strategies and workforce planning; Offering temporary staffing solutions for large-scale entertainment events, including volunteer coordination and artist management; Coordination of professional training and development programmes for event staff and technical personnel. 8. Franchise and Sponsorship Services Business consultancy services for the development and management of entertainment franchises; Support and advisory services for businesses seeking to franchise festival concepts and entertainment experiences; Commercial sponsorship management, including negotiation, activation, and performance analysis of brand partnerships; Developing brand partnership strategies for sponsors looking to align with entertainment events and cultural experiences; Providing legal and administrative support for franchise agreements, commercial partnerships, and sponsorship contracts. 9. Corporate Social Responsibility (CSR) and Sustainability Initiatives Consultancy services for developing CSR programmes focused on sustainability and community engagement in the entertainment industry; Organising environmentally sustainable practices within event planning, including waste reduction, carbon offsetting, and eco-friendly materials; Promoting inclusivity and diversity within entertainment events through targeted programmes and community outreach initiatives; Collaborating with non-profit organisations and community groups to support charitable initiatives during festivals and events.
Class [41]
Education and Entertainment Services
1. Entertainment Services Organisation, production, and hosting of large-scale music festivals, live concerts, and entertainment events featuring renowned international artists and performers; Provision of live entertainment experiences across various music genres, including electronic, rock, pop, classical, hip-hop, and indie music; Creation, production, and delivery of immersive entertainment experiences, including light shows, multimedia performances, and interactive installations; Organisation of immersive live-action events and experiences featuring theatrical performances, live actors, and interactive storytelling elements; Hosting seasonal and special events, such as themed festivals, holiday entertainment experiences, and cultural celebrations designed to engage diverse audiences; Presentation of live stage performances, including DJ sets, live bands, spoken word performances, and multimedia shows; Organisation of exclusive VIP entertainment experiences, offering premium access, backstage opportunities, and luxury event services; Providing on-site attractions, including amusement rides, interactive zones, and leisure facilities tailored for a festival audience; Arranging entertainment packages for private and corporate clients, including bespoke live music experiences, private performances, and exclusive festival events. 2. Cultural and Artistic Activities Hosting and curating cultural showcases, exhibitions, and art installations as part of the festival experience; Promoting cultural diversity through performances by international artists and local talent, celebrating global music, arts, and heritage; Supporting emerging artists by providing platforms for live performances, exhibitions, and creative showcases; Organising visual art displays, including graffiti art, sculptures, multimedia exhibitions, and immersive digital art experiences; Collaborating with cultural institutions, artists, and creative communities to deliver inclusive and educational cultural events; Developing cultural workshops and interactive art experiences, encouraging audience participation and creativity during festivals. 3. Educational and Instructional Services Offering educational workshops, masterclasses, and seminars on topics such as music production, sound engineering, event management, and creative arts; Hosting industry panels and discussions featuring expert speakers from the music, arts, and entertainment industries; Providing training and instructional services for performers, stage managers, sound technicians, and event organisers; Conducting educational outreach programmes focused on promoting music education, cultural awareness, and creative development; Organising mentorship initiatives for aspiring artists, musicians, and creatives, providing guidance and professional development opportunities; Offering behind-the-scenes tours and interactive learning experiences for attendees interested in event production and festival management. 4. Recreational and Sporting Activities Organising recreational activities within the festival grounds, including games, adventure challenges, and interactive zones; Providing leisure facilities designed to promote relaxation and enjoyment for festival attendees, including wellness zones, yoga classes, and meditation workshops; Hosting sporting activities and competitive games designed for audience participation and engagement during the festival; Offering outdoor adventure experiences as part of the festival, including obstacle courses, climbing walls, and team-based activities. 5. Media and Digital Entertainment Production, distribution, and broadcasting of audiovisual content related to live music festivals and entertainment events; Providing online streaming services for live music events, including real-time performances, exclusive interviews, and behind-the-scenes content; Creating digital content for social media platforms, including event highlights, artist interviews, and promotional videos; Offering non-downloadable online videos, films, and virtual experiences featuring festival-related content; Providing virtual and augmented reality entertainment experiences for immersive digital engagement; Development of mobile applications for event information, scheduling, ticketing, and interactive festival experiences. 6. Event Management and Coordination Services Organisation, coordination, and management of live entertainment events, including music festivals, concerts, and immersive experiences; Providing consultancy services for the planning, design, and execution of large-scale entertainment events; Managing logistics, scheduling, and coordination of festival operations, including stage management, artist liaison, and security arrangements; Overseeing ticketing, entry management, and crowd control measures for large-scale entertainment events; Coordinating collaborations between artists, performers, and technical staff to ensure seamless event execution; Offering technical production services, including stage design, lighting, sound engineering, and audiovisual production. 7. Hospitality and VIP Services Providing exclusive hospitality services, including VIP lounges, premium seating areas, and luxury event packages; Organising private events, corporate entertainment packages, and bespoke festival experiences for high-profile clients; Offering personalised concierge services for VIP guests, including transportation arrangements, personal assistants, and backstage access; Providing on-site accommodation services, including glamping, luxury tents, and dedicated hospitality zones; Offering exclusive dining experiences, including curated food and beverage services, private dining areas, and premium catering.
