Class [35]
Advertising, Business & Retail Services
Provision of traveller intelligence in the form of a proprietary traveller segmentation study, reports and toolkit and an interactive online segmentation tool featuring quizzes and surveys for categorization of touristic aspirations, motivations and values, all for the purposes of promoting, marketing and advertising Canada as an international tourism destination; promotion of tourism in Canada; compilation, evaluation, analysis, research, studies of commercial, business and economic information and data on the tourism industry, tourism market and tourism trends; marketing research and studies in the field of tourism; public relations and publicity services; publication of publicity texts; arranging, organizing and conducting trade shows, trade fairs, exhibitions and presentations for advertising and promotion of tourism in Canada; advertising agencies, namely, promoting tourism and travel through the distribution and dissemination of printed and audio promotional materials, radio advertising and commercials, television advertising and commercials, trade shows, trade fairs, exhibitions, presentations, by rendering sales promotion advice, distribution of samples of products and banner advertising; direct mail and advertising for promoting and fostering tourism; contests and incentive award programs to promote the sale of products and services of others in the fields of tourism and promotion of tourism and travel; rental of advertising space; business advisory, management and consultation services in the field of tourism and promotion of tourism and travel.
Class [41]
Education and Entertainment Services
Entertainment services, namely, quizzes and surveys for categorization of touristic aspirations, motivations and values, all for the purposes of promoting, marketing and advertising Canada as an international tourism destination.
