Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software for customer loyalty programmes (incentive programmes), database and database management software.
Class [35]
Advertising, Business & Retail Services
Professional business and organisational consultancy with regard to customer loyalty schemes, customer loyalty marketing, presentation of goods and services; Providing online information via marketing, marketing research, bonus, publicity, customer loyalty and/or reward programmes; Compilation, updating and storing of data in databases; Services relating to a bonus system, arranging and conducting of customer loyalty schemes for advertising purposes; Searches for customers and promotion of customer loyalty via mail advertising; Providing and operation of customer loyalty schemes, for others; Planning, developing and conducting of advertising initiatives for sales promotion, for others; Collating, maintenance and systematic ordering of data in computer databases; Price comparison on the fuel market and evaluation and use thereof through the publication of price comparison lists, attracting customers on a commission basis, for others.
Class [36]
Insurance & Financial Services
Issuance of credit cards; Financial affairs; Monetary affairs; Payment transactions, electronic banking, issuing of customer cards for bonus and reward schemes, with bonus or payment functions; Clearing and reconciling financial transactions via a global computer network; Organising and supervising of customer loyalty systems with regard to financial aspects (included in class 36); Distribution of data carriers, for entering bonus transactions, in particular of credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards being smart cards (included in class 36), issuing of vouchers, for others, paying out discounts on fuel in the form of credit notes to credit cards or other payout options; none of the aforesaid services in connection with fleet services rendered to commercial automotive fleet owners, these fleet services being electronic toll transactions, geolocalization and transmission of information relating to vehicles, car washes, food offers and shops in gas stations or fuel stations.
Class [38]
Communications Services
Telecommunications regarding customer loyalty system; Providing access to a platform for a customer loyalty scheme, in particular a bonus or reward scheme on a computer network, Providing access to data networks; Providing access to database.
Class [42]
Computer & Software Services & Scientific Services
Technical planning and technical consultancy with regard to customer loyalty systems; Data security, data management on servers, data management via computer networks; Operating a platform for a customer loyalty programme on a computer network, including on the internet, providing a platform for a customer loyalty programme, in particular a bonus or reward programme on a computer network, operating a platform for a customer loyalty programme on a computer network, including on the internet.
