CLARIO

Class [35]
Advertising, Business & Retail Services

Computational database marketing management consultancy using a new set of processes and technologies making marketing managers more operationally effective; identification of hard to find market segments in customers' data through unique clustering algorithms; identification of customers' propensity to engage in an activity through scoring algorithms; maximizing marketing return on investment while minimizing media risk through asset allocation solutions; optimization of customer campaigns to insure highest return on invested promotions; pricing optimization to provide everyday prices, retail markdown, and price promotions; creation of marketing tools designed to increase client companies' knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy.