Class [35]
Advertising, Business & Retail Services
Advertising for others, comprehensive organisation of advertising campaigns, press, radio and television advertising; Conducting the affairs of others (searching for contractors) and business organisation and management, negotiations, management services, brokerage relating to commercial transactions and matching commercial contractors; Advertising agencies; Direct mail advertising; Market research services; Organisation of exhibitions and trade fairs, preparation of media communication strategies, definition and analysis of target groups (consumer research), media negotiation on behalf of clients, supervision of advertising campaigns, coordination of work at advertising agencies, market analysis: consumer behaviour, company and brand advertising, media effectiveness; Media competition strategy analysis, information about trends and changes in the media market, online marketing (SEM - search engine marketing, SEO - search engine optimisation, PPC - pay-per-click, banner advertising, email advertising, buzz marketing); Strategies for selecting communication channels: general interest analysis, analysis of factors determining the appropriate and optimal choice; Economic modelling in marketing and planning of advertising campaigns; Media auditing; Verification of business partners, media consumption analysis (viewer and listener research, quantitative studies of the reception level of media coverage), demand planning and purchasing media (advertising space) for advertising and promotion (television, Internet, press, radio, outdoor, ambient), media planning (advertising space).
Class [41]
Education and Entertainment Services
Correspondence courses, organisation of competitions (education or entertainment), publication of books, organisation of shows, rental of sound recordings; Arranging and conducting of conferences, competitions and congresses, organisation of balls, concerts, workshops (training), courses, seminars, symposiums, colloquiums, education or training advice, courses in relation to media planning and purchasing.
