Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software for providing a personalized feed of beauty related content, advice and recommendations that are collected, curated and tailored to the user's specifications, interests, and needs, and that enables users to share such content with others; Computer software namely, software that aggregates, analyzes and curates content and information from a variety of off line and online sources in the field of beauty and provides content, information, advice and recommendations relevant to the user's personalized profile; Computer software to provide information, content, advice and recommendations to users in the field of beauty via internet websites and mobile devices; Computer software to provide information and content in the field of beauty, product information, recommendations, demonstrations, and ratings, and how-to videos regarding beauty techniques and tips, tips and techniques for use in achieving or emulating the look of specifically identified celebrities and other individuals, that enables users to ask questions and receive answers on beauty related topics, and enables users to receive expert advice and virtual makeovers from beauty consultants; Computer software to provide information and recommendations regarding beauty related products and services; Computer software to provide information regarding deals, promotions, rebates, discounts and coupons offered by others regarding beauty related products and services; Computer software application that enables users to locate, tag, aggregate, store, comment upon, and add to beauty related content, advice, data, information, ratings, reviews, recommendations, and how-to videos and demonstrations from a variety of private and public sources, and to store such content and information in a database for future use and sharing with others; Computer software for creating and managing databases of content, data and information in the field of beauty; Computer software application that enables users to link to a website and interactive database of beauty related content, data and information; Software that uses behavioral modeling and machine learning techniques to refine the user's personalized feed of information and content and optimize their experiences; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; E-commerce software to allow users to purchase beauty related products and services from websites and via mobile devices; Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; Apparatus for recording, transmission or reproduction of sound or images; Magnetic data carriers, recording discs; Compact discs, DVDs and other digital recording media; Mechanisms for coin-operated apparatus; Cash registers, calculating machines, data processing equipment, computers; Computer software; Fire-extinguishing apparatus.
Class [35]
Advertising, Business & Retail Services
Advertising and marketing services, namely, promoting the goods and services of others; Advertising services; Promoting the products and services of others in the field of beauty; Advertising and commercial information services, provided via the internet and mobile devices; Promoting the goods and services of others by providing a website featuring information regarding beauty related products and services, and information regarding deals, promotions, coupons, rebates, and discounts, and price-comparison information, product reviews, links to the retail websites of others; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, promotion, and marketing services in the nature of online, mobile and viral marketing programs regarding beauty related products and services; Providing a web site featuring the ratings, reviews and recommendations on products and services for commercial purposes; Providing a web site featuring the ratings, reviews and recommendations on products and services for commercial purposes posted by users that enable users to view, evaluate, solicit, obtain and submit information and recommendations or ratings about, and purchase beauty related products and services; Promoting the goods and services of others by means of operating an on-line shopping mall featuring beauty related products and services, and links to the retail web sites of others; Subscriptions to electronic journals in the field of beauty; providing automatic commercial information updates to subscriptions to electronic journals in the field of beauty; Consulting services in the field of internet and mobile marketing; Providing business information, namely marketing and demographic data and user information to others for use in developing online and mobile advertising campaigns; Business management; Business administration; Office functions.
Class [38]
Communications Services
Providing on-line communications links which transfer visitors to third party websites to the beauty related website of the provider; Providing on-line communications links which transfer the web site user to other local and global web pages; Telecommunications.
Class [42]
Computer & Software Services & Scientific Services
Providing a website with information, articles, product demonstrations and tutorials, how-to videos, tips, techniques, advice and recommendations in the field of beauty; Providing a website that features information, content, advice and recommendations in the field of beauty, how-to videos regarding beauty techniques and tips, tips and techniques for use in achieving or emulating the look of specifically identified celebrities and other individuals, that enables users to ask questions and receive answers on beauty related topics, enables users to submit comments, questions and ratings regarding beauty related products, and enables users to receive expert advice and virtual makeovers from beauty consultants; Providing a platform for users to store tagged content, data and information in the field of beauty from a variety of private and public sources; Providing online, non-downloadable software that enables users to locate, tag, aggregate, store, comment upon, and add to beauty related content, advice, data, information, ratings, reviews, opinions, recommendations, and how-to videos and demonstrations from a variety of private and public sources, and to store such content and information in a database for future use and sharing with others; Providing online, non-downloadable software for creating and managing databases of content, data and information in the field of beauty; Computer services in the nature of customized web pages and other data feed formats featuring user-defined information; Developing customized web pages and other data feed formats featuring user-defined information in the field of beauty; Providing periodic updates to subscribers of web feeds pulled from off line and online sources selected by the subscriber by means of electronic mail; Computer services, namely, enabling subscribers to an internet website to mark content, namely articles, product demonstrations, tutorials, tips and techniques, videos, and comments, and store them for future reference or social sharing; Computer services, namely, enabling subscribers to an internet website to obtain premium content, customized and personalized beauty product information and access, and to earn affiliate points related to the purchase of same; Hosting an on-line community web site featuring information, content, advice and recommendations in the field of beauty; Providing a website featuring technology that enables users to upload and share user-generated content as well as content, advice, data, information, ratings, reviews, opinions, recommendations, how-to videos and demonstrations, deals, promotions, rebates, discounts and coupons from a variety of private and public sources in the field of beauty with other community members, and to seek input, advice and recommendations from community members; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social, business and community networking in the field of beauty; Developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; Scientific and technological services and research and design relating thereto; Industrial analysis and research services; Design and development of computer hardware and software; Providing a website featuring a searchable database of beauty related content, advice, data, information, ratings, reviews, recommendations, and how-to videos and demonstrations and enabling users to access, add to, store and manage such databases for their personal use and sharing with others.
Class [45]
Personal & Legal & Social Services
Social networking services provided through a community website and mobile devices; Social networking services provided through a beauty community website and via mobile devices; Legal services; Security services for the protection of property and individuals; Personal and social services rendered by others to meet the needs of individuals.
