on 27 Sept 2024
Last Applicant/ Owned by
AppLovin Corporation
1100 Page Mill Road
Palo Alto, California, 94304
Serial Number
UK00004105288 filed on 27th Sept 2024
Registration Number
UK00004105288 registered on
4th Apr 2025
Correspondent Information
J A Kemp LLP
80 Turnmill Street
London,
EC1M 5QU
Downloadable and installable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; Downloadable and installable computer software in the field of e-commerce using artificial intelligence for use in optimizing advertising impressions and determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable computer software in the field of e-commerce featuring software for purposes of determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for programming, managing, reporting, planning and delivery of automated advertising; Downloadable and installable computer software in the field of e-commerce for attributing purchases and key performance indicators to responsible third-party advertisements; all of the foregoing used in connection with digital advertising.
Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Artificial intelligence-enabled software as a service (SAAS) for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms; all of the foregoing used in connection with digital advertising.
UK00004105288
Word
Individual