Games and playthings; Gymnastic and sporting articles (included in class 28), in particular golf balls, frisbees, footballs, handballs, water-polo balls, tennis balls; Decorations for Christmas trees; Playing cards; Video games adapted for use with external screens or monitors only; Video game machines.

Marketing (market research), market research, market analysis; Business management and organisation consultancy; Arranging commercial transactions, for others; Arranging contracts for the buying and selling of goods for others; Opinion polling; Advertising research; Distribution of products for advertising purposes; Sales promotion (for others); Arranging of advertising; Advertising, in particular radio, television, cinema, print, videotext, teletext and Internet advertising; Advertising marketing, namely advertising, public relations and marketing, for marketing on the aforesaid media and via the aforesaid media; Telephone order placement for teleshopping; Publication of advertising prospectuses; Production of promotional films; Rental of advertising films; Compilation, systematization and update of data in computer databases; Business management; Business administration; Office functions; Arranging contracts for the time-limited access to databases (for others); Arranging subscriptions for telecommunications services, for time-limited access to databases (for others); Arranging subscriptions to telecommunication services for others; Advertising, in particular strategy development and campaign planning; Project and event management, namely planning, performance monitoring and conducting of campaigns, projects and events for advertising purposes; Organisation of trade fairs and exhibitions for commercial or advertising purposes; Advertising, in particular advertising of films on the Internet and proprietary online services; Distribution of catalogues and advertising prospectuses; Computerized file management; Telephone and/or computerised order placement for Internet shopping or teleshopping services; Auctioneering, including on the Internet; Publicity agencies; Planning and implementation of presentations and other information offers for advertising purposes, information purposes (public relations), sales purposes and for communication with customers and interested parties and in particular for publication on the Internet, on other data networks, in online services, and by means of multimedia technologies in the context of public relations; Organisation and arranging of multimedia presentations for advertising and/or commercial purposes; Development of advertising concepts; Advertising on electronic online communications networks; Development and creating of advertising concepts; development, Planning and implementation of audiovisual communication concepts in the context of public relations, In class 35; Drafting and publication of publicity texts; Planning of advertising initiatives; Publication of printed matter (including in electronic form), for advertising purposes; Rental of advertising time on communication media; On-line advertising in computer networks.

Telecommunications; Broadcasting of film, television, radio, videotext and teletext programmes or transmissions, in particular commercials; Broadcasting of teleshopping programmes; News agencies; Collating and supplying of general information within the framework of press agencies; Sound, image and data transmission by cable, satellite, computer (networks), telephone and ISDN lines, and any other transmission media; Providing access to information stored in databases, including on the Internet, in particular by means of interactive computer systems; Leasing access time to a computer database; Providing access to information on the Internet; Providing online portals; Broadcasting of subscription television programmes, in particular in the form of pay-TV and video-on-demand; Technical providing of access to computer games for accessing and transmission on the Internet, other online services and in comparable media; Telecommunications by means of platforms and portals on the Internet; Cellular telephone communication; Providing user access to global computer networks; Providing telecommunications connections to a global computer network; Providing access to computer programs on data networks; Communications by computer terminals; Computer aided transmission of messages and images; Rental of access time to global computer networks; Providing online forums.

Education; Providing of training; Entertainment; Sporting and cultural activities; Radio, internet and television entertainment; Publication of printed matter (other than for advertising purposes), in particular periodicals, newspapers and books; Production of film, television, radio, videotext and teletext programmes and transmissions (other than for advertising purposes); Film production, other than advertising films; Videotape film production; Videotaping; Recording and television studio services; Rental of musical instruments; Production of music; Orchestral artistic services; Organization and presentation of sporting and cultural events; Presentation of live entertainment performances and film festivals; Organization of exhibitions for cultural or educational purposes; Arranging and conducting of concerts; Theatre productions; Organization of entertainment shows (artist agencies); Entertainment information; Events agency and services, All the aforesaid services included in class 41; Projecting and film rental being cine-film rental; Website editing (support services); Conducting games on the Internet, including conducting of computer games and video games (included in class 41); Publication of magazines and books in electronic form, also on the Internet; Production of teleshopping programmes; On-line game services (of a computer network).

Technical development of electronic television programme guides (software); Computer programming; Storage of data in computer databases; Updating of database software, Installation and maintenance of database software; Computer programming and devising computer games (software); Design and rental of computer software; Creation of web pages, Design and updating of homepages and webpages; Rental of video and image programs (software); Scientific and technological services and research and design relating thereto; Industrial analysis and research services; Design and development of computer hardware and software; Configuring computer networks by means of software; Telecommunications engineering consultancy.

Licensing of industrial property rights and copyright; Issuing licences for franchising concepts; Licensing of intellectual property; Film, television and video licensing; Licencing of computer software (legal services); Copyright management; Organisation, administration and exploitation of copyright and intellectual property rights for others through licensing; Negotiation, exploitation and administration of television broadcasting rights, in particular rights to the broadcasting of events on television, in particular sporting events, by means of licensing; Organisation, exploitation and administration of rights to press, radio, television and film articles for use on sound and image carriers, through licensing; Organisation, exploitation and administration of rights to articles in newspapers and periodicals, through licensing; Administration, organisation and other exploitation of broadcasting, further broadcasting, audiovisual, mechanical and other user rights for radio and television broadcasts and other sound and image productions, through licensing; Organisation, administration and awarding of rights to television formats, television content, television broadcasts, television series, television shows and television game shows, including screenplays and essential design elements therefor, in particular titles, logos, show concepts, ideas for games, stage scenery, show episodes and interview techniques, through licensing; Legal services; Security services for the protection of property and individuals; Personal and social services rendered by others to meet the needs of individuals.