Compact discs; DVDs and other digital recording media; Videos; Downloadable white papers; Downloadable publications; electronic devices for facilitating communication for children, Computer software.

Clothing; footwear and headgear; Infant and maternity clothing; Bodysuits; Sleep-suits; Tops; Trousers; Jeans; Outerwear; Nightwear; Underwear; Knitwear; Dresses and skirts; Coats; Maternity bras; Nursing bras; Sleep bras; Briefs; Tights; Children’s clothing; Sleep-suits; Trousers and jeans; All in ones; Outerwear; Shoes; Neck ties; Bow; Belts; Hats; Scarfs; Waistcoats; Jumpers; Baby Grow; Slippers; Leggings; Socks; Bibs; Gloves; Cardigan; Booties; Headbands; Bump support belts.

Toys, games and playthings; Educational toys; Baby play mats; Baby activity gym; Travel toys for pushchairs; Toys for the bath; Baby rattles; Wooden toys and puzzles; Soft toys and Dolls; Child cars and bikes; Educational and activity toys; Musical Toys; Cot mobiles; Musical projector; Arts, crafts and creative toys; Role play toys; Toys and playthings for children with disabilities; Sensory, balance and movement toys; Bean bags and toys in the nature of sensory cushions; Toys, games and educational devices, communication, language and literacy toys; Toy dens; Toys that help with developing numeracy; Special needs outdoor toys and playthings; Physical development toys; Puppets; Sensory play; Soft play; Special needs chew toys; Special needs music and sound toys; Stretchy and squidgy toys; Educational toys that facilitate children’s communication.

Administration, office functions, organisation, operation and supervision of loyalty schemes and incentive schemes; Organisation, operation and supervision of sales incentive schemes; On-line administration and supervision of a discount, special offer and gift voucher schemes; Organisation, operation and supervision of loyalty and incentive schemes via the internet and mobile devices; Loyalty card services; Advertising, marketing and promotional services; Dissemination of advertising and promotional materials; Direct mail advertising services; On-line advertising on a computer network; Market research and marketing services; Retail services in relation to milk powder, infant milk formula, adult milk powder, baby food, mother and baby cosmetics, stretch mark cream, stretch mark balm, stretch mark oil, skin creams, body butters, body lotion, shampoo and conditioner, hair detangler, baby oil, baby lotion, bubble bath, hair and body wash, moisturiser, nappy cream, hand wash, sun cream, stretch mark cream, stretch mark balm, stretch mark oil, cleanser, nappy cream, soap, baby powder for nappy rash, baby massage oil, sun screen, nappies, baby wipes, healing mist (moisturizing mist) for face and body, hand sanitizer, eye wipes, vitamins, children’s vitamin sweets, maternity vitamins and supplements, infant milk formula, probiotics, vitamins containing DHA, nutritional milk shake, cod liver oil, teething gel, teething biscuits, teething pain relief preparations, children’s medicine, herbal and vitamin based weight loss products (pills), fish oil, Preconception lubricants, nutritional vitamins, herbal products, milk powder,   milkshakes, foods and drink for pregnant mothers, manuka honey, colic cream,   pregnancy tea, morning sickness relief, clothing, footwear, headgear, bump   support belts, bodysuits, sleep-suits, tops, trousers and jeans onesies, outerwear,   nightwear, underwear, knitwear, dresses and skirts, coats, shoes, neck ties, bow   ties, belts, hats, scarfs, waistcoats, jumpers, dresses, baby grow, slippers, leggings, socks, bibs, gloves, cardigan, booties, headbands, maternity clothes,   maternity bras, nursing bras, sleep bras, briefs, tights, support belts, hospital bag, support and feeding pillows, maternity toiletries, maternity books, baby bottles, baby bottle teats, steriliser kits, cold water sterilizing tablets, microwave steriliser, bottle cleaners, bottle warmers, baby bibs, muslins ,soothers and teething, teething gel, breast pumps, baby food, blenders, baby food steamer, weaning   products, cups and beakers and cutlery, high chairs, children plates and cups, chair booster seats, cup lids, cutlery, spoons, fork, plates, food pouch, sandwich sealer, snack pots, teething toothbrush for infants, toys, games and playthings, baby play mats, baby activity gym, travel toys for pushchairs, toys for the bath, baby rattles, wooden toys and puzzles, soft toys and dolls, child cars, bikes, baby walkers, educational and activity toys, musical toys, cot mobiles, musical projector, crafts, crafts and creative toys, role play toys, toys and aids for children with disabilities, sensory balance and movement toys, bean bags and sensory   cushions, sensory toys, classroom and nursery furniture, toys, games and educational devices, electronic communication devices that facilitate children's communication, communication and language and literacy toys, toys that encourage imagination, musical play, puppets, toys and playthings for children with disabilities, sensory, balance and movement toys, toys in the nature of sensory cushions, toys, games, educational devices and electronic devices that facilitate   children’s communication, communication, language and literacy toys, toy dens,  toys that help with developing numeracy, special needs outdoor toys and playthings,  physical development toys, sensory play, soft play, special needs chew toys, special needs music and sound toys, stretchy and squidgy toys, soft-play, pushchairs, baby changing mats, baby changing, bags, carrycots, footmuffs for pushchairs, cup holders for pushchairs, harnesses, parasols, rain covers, pushchair shopping baskets, stroller blankets, stroller platforms to attach to back of pram, travel system adaptors for different models ,travel toys, bedding, bales and sets, baby sleeping bags, sheets, swaddles, blankets, bumpers, quilts   and coverlets, pillows and duvets, duvets sets and pillow cases, character  bedding, cot mobiles, cot tidy and storage baskets, curtains and blinds, cushions and throws, lighting, nursery toys, sleep aids, night lights, cribs, mosses baskets, cots, cot beds, nursery furniture sets, travel cots, bedside cots, baby mattresses, dressers and changing units, cot top changers and under-drawers, nursing and rocking chairs, nursery furnishings, bouncing cradles and rockers, play-mats, swings, baby walkers and activity stations, door bouncers, child safety products, baby monitors, stair gates and safety-gates, child safety products namely baby monitors, door gates, bed rails, thermometers, door guards, electric plug covers,   playpens, cupboard and draw lock, TV straps, corner cushions, table edge guard, windows restrictor, playpens, fire guards, humidifiers, air purifiers, bed guards, beds, furniture, wardrobes, dressers, drawers, bedding, mattresses, toy boxes, storage, desks, tables, chairs, car seats, baby car seats, booster seats, car baths, supports and mats, bath caddies and boxes, bath stand, brush and grooming products, wash mitt, wash sponge, towels and flannels, bath sets, baby lotion, baby shampoo and conditioner, seat bases, car seat accessories, baby carriers, body wash, bath salts, bath oils, talcum powder, cotton pads, moisturiser, nappy rash products, nappy cream, cotton buds, bubble bath, cotton wool, bath toys, nappies, nappy boxes, nappy covers, nappy laundry cleanser, potties, potty liners, trainer pants, nappy disposal bin, nappy disposal system with fragrant bags, toilet training seats, toilet safety step, toilet seats, training underwear for children, baby wipes, change mats, changing bags, cot top changers, thermometers, baby combs, toothbrushes, toothpaste, children’s tooth gel, sun cream, nappies, first aid kits, vapour system, UV wrist bands, sun shades, sun tent, car signs, nursing pillow, nipple cream, nursing pads, breast milk, storage bags, nursing covers, sterilising tables, microwave steaming bags, baby safety dome, cooker guard, childproof doorstop, lost child locator , baby walking aid, baby slings, changing bags,  post-partum skin moisturizing gel and cooling spray (mist) for medical purposes, hamper gift sets containing food and drink, soaps, perfumery, essential oils, toys, sanitary preparations for medical purposes, food for babies, dietary supplements, clothing, footwear, headgear, nappies.

Telecommunications; Broadcasting services; Transmission of videos, movies, pictures, images, text, photos, games; transmission of user-generated content; Audio content and information via the Internet; Providing access to databases; Providing internet chat-rooms; Providing online forums; Providing telecommunication channels for teleshopping services.

Transport; Packaging and storage of goods; Travel arrangement; Courier and deliver services.

Education, training and entertainment; Education relating to pre- and post-natal health, fitness, diet and wellbeing; Non downloadable videos; Translation services; Non-downloadable official government whitepapers; Publishing services; Educational information of interest to mothers to be and parents of babies, infants and children; Organisation of competitions; Publication of texts and magazines; Publication of electronic texts and magazines all concerned with the needs and interests of mothers to be and parents of babies, infants and children; Electronic desktop publishing; Providing on-line electronic  publications (not downloadable); Providing recreation facilities; Providing sports facilities; Publication of books; Publication of electronic books and journals on-line; Providing online blogs; Education services relating to health; Provision of training, information and advisory services in the field of health care and nutrition, pregnancy, motherhood, baby and child care provided on-line from a computer database or the internet.

Social networking services.

telecommunications services in general, e-mail services and those provided for the Internet; providing user access to the Internet (service providers); operating of search engines.

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software, installation, maintenance and repair of computer software; computer consultancy services; the following Internet related services are also proper to this class: design, drawing and commissioned writing for the compilation of web sites; creating, maintaining and hosting the web sites of others.

security services for the protection of property and individuals; dating services; funeral services and undertaking services; fire-fighting services; detective agency services; compilation, creation and maintenance of a register of domain names.

Data streaming services; streaming of television over the Internet; audio, video and television streaming services; streaming of audio material on the Internet; streaming of video material on the Internet; streaming audio, video and audio-visual material via a global computer network; providing access to MP3 websites on the Internet; providing access to MP4 websites on the Internet; information, advisory and consultancy services on the afore-mentioned services included in Class 38.

Education; providing of training; entertainment; sporting and cultural activities; amusement parks; zoological gardens; aquaria; film production; video production; animation production services; party planning (entertainment); photography; publishing; television entertainment; internet entertainment; production of television programmes and programmes for viewing via the Internet; MP3 media (not downloadable); MP4 media (not downloadable); rental of cinematographic and motion picture films; rental of DVDs; rental of CD-ROM films; rental of videos; film production; DVD and CD-ROM film production; provision of non-downloadable films and videos; sound recording; recording studio services; provision of non-downloadable music files; streaming of films; streaming of videos; streaming of audio, video and digital recorded media; provision of entertainment through social media; provision of sporting events through social media; virtual reality game services provided on-line from a computer network; rental of virtual reality headsets for virtual reality game services; theatre services; theatre entertainment; theatre production services; theatre productions; dance studios; art gallery services; film studio services; rental of film studios; rental of recording studios; rental of dance studios; information, advisory and consultancy services on the afore-mentioned services included in Class 41.

Publication of on-line journals (blogs) and podcasts relating to commentary and information in the fields of self-employment, freelancing, career advice and creative industries support.