Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; Apparatus for recording, transmission or reproduction of sound or images; Magnetic data carriers, recording discs; Compact discs, DVDs and other digital recording media; Mechanisms for coin-operated apparatus; Cash registers, calculating machines, data processing equipment, computers; Computer software; Fire-extinguishing apparatus; Electricity inductors; Inverters (electricity); Terminals (electricity); Connectors (electricity); Wire connectors (electricity); Electricity conduits; Electricity indicators; Anti-interference devices (electricity); Power distributing boxes; Electricity branch boxes; Branch boxes (electricity); Junction boxes (electricity); Distribution boards (electricity); Control panels (electricity); Switchboxes (electricity); Junction boxes [electricity]; Panels for the distribution of electricity; Electricity storage apparatus; Distribution boxes [electricity]; Bus bars; Winding wires [electricity]; Electricity measuring instruments; Devices for treatment using electricity; Apparatus, instruments and cables for electricity; Apparatus and instruments for controlling electricity; Solar panels; Apparatus for controlling static electricity; Apparatus and instruments for regulating electricity; Photovoltaic installations for generating electricity (photovoltaic plants); Solar energy collectors for electricity generation; Apparatus and instruments for accumulating and storing electricity; Audio cable; Telephone wires; Coaxial cables; Electric cables; USB cables; Electronic cables; Ignition cables; Computer cabling; Battery leads; Connection cables; Telecommunications cables; Cable connectors; Printer cables; Modem cables; Fiber optic cables; Connecting electrical cables; Interface cables [electric]; Antenna transmission wire; Data transmission cables; USB cables for cellphones; Signal cables for IT, AV and telecommunication; Monitoring instruments; Video cameras adapted for monitoring purposes; Monitoring apparatus, electric; Security surveillance apparatus; Target surveillance apparatus [electronic]; Computer software for use in remote meter monitoring; Electronic monitoring instruments, other than for medical use; Downloadable computer software for remote monitoring and analysis; Measuring, detecting and monitoring instruments, indicators and controllers; Cameras for monitoring and inspecting equipment in a nuclear power station; Telecommunications equipment; Telecommunications networks; Computer programmes for use in telecommunications; Computer hardware for telecommunications; Telecommunications apparatus for use with mobile networks; Fibre optic telecommunications apparatus; Electrical transformers [for telecommunication apparatus]; Indicator lights for telecommunication apparatus; Indicator lights for telecommunication apparatus; Traffic control apparatus [luminous]; Dimmer switches; Electric light switches.

Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes; Outdoor lighting; Lighting and lighting reflectors; Lightbulbs; Lamps; Lighting apparatus; Security lighting; Floodlights; Vehicle lighting and lighting reflectors; Emergency lighting; Halogen light bulbs; Electric light fittings; Electrical lamps for indoor lighting; Computer controlled lighting apparatus; Lighting being for use with security systems; Screens for controlling light; Reflectors for light control.

Mattresses;Mattresses [other than child birth mattresses];Spring mattresses;Mattresses (Spring -);Inner sprung mattresses;Memory foam pillows.

"All services listed fall under business consulting (Class 35) and exclude regulated activities in Classes 36/44. Business consulting and brand management services for luxury (LUX) brands **comprising but not limited to**: ---------------------------------- **1. STRATEGIC BRAND DEVELOPMENT** - Luxury brand positioning, architecture, and valuation - Comprehensive market and competitor analysis - Brand strategy formulation, implementation, and optimisation - Premium pricing strategy and yield management - Brand extension planning (including NFTs, metaverse, and Web3 applications) - Crisis management and reputation repair for luxury sectors - Brand strategy and positioning services for premium wineries and spirit producers - Brand strategy for medical clinics, wellness resorts, and luxury hospitality sectors - Luxury packaging concept development - Brand narrative and storytelling development - Premium market entry planning for new brands in the market ---------------------------------- **2. MARKETING & DIGITAL INNOVATION** - Omnichannel marketing strategy development and oversight - Social media ecosystem planning and content architecture - Influencer and celebrity partnership frameworks - Digital asset management and virtual brand experiences - Experiential and sensory marketing concepts - Consulting on luxury packaging material selection for wines and spirits - Consulting on sustainability brand positioning and communication for manufacturing clients (excluding physical production, process engineering, or issuing eco-certifications). ---------------------------------- **3. REPRESENTATION & ADVISORY** - Brand ambassador program coordination - Showroom and retail space strategy consulting - Global trade fair and exhibition representation - UHNWI/VIP client relationship management - Third-party creative professional coordination (*client-contracted*) - Development of exclusive patient/client experience frameworks - Premium healthcare service positioning ---------------------------------- **4. BUSINESS PERFORMANCE** - Customer journey mapping and touchpoint optimisation - Luxury retail experience transformation - Executive training in brand stewardship - Sustainable and circular luxury transition strategies - Customer experience analytics and personalisation systems - Financial consultancy for luxury asset valuation - Investment strategy development for high-net-worth portfolios - Premium membership program structuring - Luxury real estate branding services ---------------------------------- ** 5. ANCILLARY SERVICES** - All aforementioned services and naturally related activities and services logically extending from the above in the field of brand strategy and business consulting, excluding those expressly disclaimed. - Related advisory and strategic planning services ---------------------------------- 6. No Association with Visual Production Services - The mark 'Lux U Studio' is exclusively for business consulting services (Class 35) and is not connected to, nor does it provide, any photography, videography, or content production services (Class 41). This includes no affiliation with businesses using similar names in those fields. - The mark is excluding all on-site production services, i.e., photography, videography, cinematography, equipment rental, and any service requiring physical recording devices and any remote post-production requiring specialised editing software (e.g., Premiere Pro, DaVinci Resolve) _______________________________________ ______________________________________ The mark 'Lux U Studio' represents a transnational strategic partnership where: - 'LUX' embodies: a) Illumination of brand potential (intellectual 'light') b) Uncompromising luxury market positioning - 'U' signifies hyper-personalized ('YOU'-centric) transformation - 'STUDIO' denotes: a) English: A collaborative think tank for brand excellence b) Italian: Continuous study ('studio') of market evolution This composite creates a distinctive identifier for premium analytical services, entirely separate from physical production activities, which remain under client-directed contracts.

Mirrored cabinets; Bathroom mirrors; Bedside tables; Side tables; Sideboards; Chests of drawers; Filing cabinets; Children's furniture; Stools; Dressing tables; Armchairs; Sofas; Storage furniture; Pet furniture; Bedroom furniture; Bathroom furniture; Beds, mattresses, pillows and cushions; Storage units [furniture]; Furniture for babies.

Business management assistance; Business management consultancy; Business information; Business management and organization consultancy; Public relations services; Business research; Business inquiries; Provision of commercial and business contact information; Updating and maintenance of data in computer databases; Data search in computer files for others.

Education; Coaching; Arranging and conducting of congresses; Arranging and conducting of conferences; Arranging and conducting of seminars; Arranging and conducting of symposiums; Arranging and conducting of colloquiums; Arranging and conducting of workshops [training]; Writing of texts, other than publicity texts; Publication of texts, other than publicity texts; Providing on-line electronic publications, not downloadable.

Beard oil;Hair oil;Beard balm.

Cloth bibs.

Prize draws (Organising of -) for promotional purposes;Arranging promotion of charitable fundraising events;Prize draws (Organising of -) for advertising purposes.

Dental composite materials;Dental composites.

Marketing services in the field of dentistry.

Creating advertising material;Promoting the artwork of others by means of providing online portfolios via a website;Brand creation services;Updating of advertising material;Advertising material (Updating of -);Updating advertising material;Production of advertising material;Brand creation services (advertising and promotion);Advertising services to create brand identity for others;Promoting the designs of others by means of providing online portfolios via a website;Reproduction of advertising material;Production of visual advertising matter.