Games; toys; playthings; soft toys; board games; gymnastic and sporting articles; electronic toys and electronic games; handheld electronic games apparatus; slot machines and gaming devices; play sets and play cases; toy models; handheld games; playing cards; instructional and teaching materials in the form of games; balls; electronic amusement apparatus; amusement apparatus and instruments; amusement machines; parts, fittings and accessories for all the aforesaid goods.

Online retail store services via the internet featuring downloadable computer video games, motion pictures and music; retail sales of computer video games, motion pictures and music; on-line retail store services on a local and/or global computer and/or telecommunications networks featuring a wide variety of products namely computer games, computer software, computer hardware, computer game and hardware accessories, books, compact discs, digital video discs, audio and video tapes and discs, computer peripherals, entertainment-related materials, video, clothing, virtual goods, clothing for virtual characters, virtual characters and educational materials; dissemination of advertising for others via internet; advertising, marketing and promotion services; advertising provided on-line, from computer databases, the Internet and communications networks; sale and rental of advertising space; dissemination of advertising material; promotion of goods and services via an on-line service with links to the websites and online services of other retail store services provided via communications networks featuring computer, electronic and entertainment products; negotiation and settlement of commercial transactions for third parties; publicity services; arranging, organising and conducting exhibitions and events featuring a variety of activities for promotional purposes; arranging, organizing and conducting exhibitions and events featuring a variety of activities for promotional purposes; services for improving sales and sales conversion; business consultancy services; market research services; services for the marketing, promotion, sale and monetisation of computer software, applications, computer and video games, websites and audio visual content; business data analysis services; services for research relating to customer behavior, satisfaction, attitude, effectiveness; collection, analysis and reporting of data concerning consumers usage and consumer performance of software, applications, computer and video games, websites, virtual worlds and audio visual content; computerized database management; marketing data integration; advertising and promotional services; business management and administration services; services for data processing; the foregoing provided by individuals, computers, a network of interconnected computers or by remote communications devices; computerized data management service;  information, advisory and consultancy services relating to the foregoing.

Providing online access to computer networks, computer databases, the Internet, on-line bulletin boards, virtual worlds, virtual worlds including user generated characters, and libraries of text, graphics and audio-visual and multimedia information and entertainment; providing on-line electronic bulletin board services and chat rooms; providing of an on-line service enabling physically remote players of electronic games to communicate with selected players; telecommunication and broadcasting services; broadcasting via the Internet, mobile phone networks and other telecommunications networks; telecommunication services for the collection and supply of information; electronic transmission of data and information via a global computer network; facilitating access to a worldwide computer and/or telecommunications networks for downloading computer software and information; transmission of information via local and/or global computer and/or telecommunication networks; providing access to advertising, news, information and audio, video, text and other multimedia content, via local and/or global computer and/or telecommunications networks; provision of electronic communication links; provision of telecommunications connections and access to the Internet and/or computer databases; receipt and/or delivery of messages, documents and other data by electronic transmission; providing on-line chat room for transmission of messages among computer users concerning topics; communication and broadcasting of information and advertising by computer, computer terminals, the Internet, television, mobile communications device, telegraphy, telephone, wireless communications device or other electronic means; Internet communication services; audio visual communication services; communication services for the transmission of advertising, images, text and data, information, voices, sound and data; provision of information relating to communications; information, advisory and consultancy services relating to the foregoing.

Entertainment services in the form of electronic, computer and video games provided by means of the Internet and other remote communications device; internet games (non downloadable); organising of games; games (not downloadable) played via a global computer network; providing interactive entertainment services; education and entertainment services for the provision of information by computer networks, television, mobile telephone, cable and other electronic means; preparation, editing and production of cinematographic, televisual, digital and motion picture films, radio and television programs; entertainment services in the form of electronic, computer and video games provided by means of the Internet, mobile telephone and other remote communications device; publishing of computer and video games and computer and video games software; provision of customised web pages for featuring game player information, including information regarding a player's identity and the player's preferences; publishing of entertainment and educational software; arranging, organizing and conducting conferences and seminars for promotional purposes; advisory and consultancy services in connection with the foregoing.

Computer services; software development, design, maintenance, programming, engineering, research and writing services; advisory and consultancy services relating to computer software and computer software development, design, maintenance, consultancy, programming, engineering, research and writing; computer software development, design, maintenance, consultancy, programming, engineering, research and writing; computer and video games development; creation of computer graphics; computer game design; design and development services in relation to computer and video games and interactive entertainment products; design services relating to the production of computer and video games and interactive entertainment products; social network software and virtual worlds software development, hosting and management; computer services for gathering, processing, monitoring, analysing, managing and / or reporting information concerning usage and performance of software, applications, computer and video games, websites, virtual worlds and computer based audio visual content; computer services for gathering, processing, analysing, managing and reporting information concerning online, internet and web site activity; services for data mining and computerised data analysis; services for designing, developing, modifying and improving computer software, applications, computer and video games, websites and audio visual content; development of computer software that performs the above functions to others; software development, design, maintenance, software programming, engineering, research and writing in the field of computer and video games; advisory and consultancy services relating to computer and video games software; advisory and consultancy services relating to the foregoing.