Marketing and advertising, in particular by way of customer loyalty and bonus schemes; developing, organizing and managing customer loyalty and bonus schemes; issuing data media for transaction accounting in connection with customer loyalty campaigns and bonus schemes, in particular customer cards and loyalty cards; customer awareness-raising and customer services through loyalty plans and bonus schemes; sales promotion and other activities for increasing sales by creating and providing customer loyalty programmes and bonus schemes, including issuing customer cards (premium plans); prize-giving for advertising; publication of printed matter (also in electronic format) for advertising; compiling, updating and systematizing data in a data bank.

Telecommunications; transmission and dissemination of data by means of wireless or cable networks; distribution and transmission of texts, messages, information, sounds, images and data; providing access to search engines and to search portals for obtaining data and information through global networks; providing chat rooms; electronic exchange of data through chatlines, chat rooms and other Internet forums; interactive forums; providing access to data banks for information, rental, provision of access to data banks in particular to online data banks; collecting and providing messages, information and data in the field of customer loyalty and bonus programs; providing access to computer data banks and to computer networks; provision of access time to Web sites featuring multimedia data; providing music, videos and other digitized multimedia works via telecommunication; transmission and dissemination of data by electronic means; electronic transmission in real time and by downloading audio and video files by means of a computer and other communication networks; providing by means of global computer networks radio transmissions, video films, recorded video films with music and entertainment, television programs, movies, information, games, sports, cultural events as well as programs of all kinds the aim of which is to entertain; transmission and dissemination of television, radio and Internet programs; television broadcasting on the World Wide Web; telecommunication via wireless networks, in particular transmission of data, information, messages, alarm messages, films, shows, documentary movies, radio and television programs, webcasting, images, logos and ringtones on mobile devices, mobile telephones, personal digital assistants (PDAs), palmtop computers and apparatus for wireless communications; providing capacity and access for telecommunication to Web-based computer networks and data banks for downloading audio and video data, films, radio and television programs, webcasting, images, information and messages, in particular in the form of audio files for personal stereo devices (podcasts) audio and video; distribution of a Web review (periodical) via the Internet; providing audio files for personal stereo devices (podcasts) and video files for personal stereo devices (video podcasts) downloadable via the Internet.

Teaching; providing of training; entertainment; sporting and cultural activities; organization of competitions (education or entertainment), distribution of prizes (entertainment); distribution of prizes for sports or cultural services or in the pedagogical area; television and radio entertainment or provided via the Internet; production of films, recordings for television, video and sound recordings; providing electronic publications, not downloadable, including those in electronic data banks that can be integrated by the user; entertainment, namely providing online games on global computer networks (the Internet); publishing of printed products (other than advertising copy) also in electronic format, also on the Internet.

Advertising research, namely sales, market research and public opinion survey; promotional distribution of goods, especially of leaflets, brochures, printed matter and samples; mediation of advertising contracts for third parties; advertising, in particular radio, television, cinema, print, videotext and teletext advertising; PR [public relations]; marketing; development of marketing concepts; rental of advertising material; rental of advertising films; rental of advertising space, including in electronic form on the Internet; business management; business administration; office functions; systematization and compilation of information into computer databases; updating of data in computer databases; administrative processing of purchase orders placed by telephone or computer, administrative order processing, computerized online ordering, electronic processing of orders for others, administrative processing of complaints and inquiries, mediation and conclusion of commercial transactions for others; provision of information [information] and consultancy for consumers in trade and business affairs [consumer advice]; publication of printed matter for advertising purposes.

Telecommunications; electronic transmission and routing of voice, images, documents and data except messaging services; electronic transmission and routing of messages, except messaging services; telephone services, including through a hotline or call center; mobile radio telephone services; e-mail services; services of press agencies; providing access to databases on computer networks; transmission, broadcasting and transmission of film, television, radio, videotext, teletext programs or communication via television and radio programs; transmission of digital content over data networks, including streaming and video-on-demand except messaging services; provision of access to an electronic online network for retrieval of information; providing access to information on the Internet about computer games, video games, and products related thereto; telecommunications by means of platforms and portals on the Internet, in particular by means of an online information center for customer service related to publishing products; providing access to a global computer network; teleconferencing services; rental of telecommunications equipment; providing telecommunications channels for teleshopping services and electronic market places; electronic exchange of messages via chat lines, chat rooms and Internet forums except messaging services; providing access to databases; leasing access time to databases.

Entertainment, in particular radio and television entertainment and entertainment via the Internet; entertainment services namely providing on-line interactive computer and video games; production of television and radio programs, also in the internet and other media; advice and information on entertainment, including on the Internet; film production, other than advertising film production; television film production; video film production; production of radio, television and radio programs, also for the Internet and other media; writing texts [other than for advertising purposes], in particular for video and teletext programs; movie rental; publication of printed products [except for advertising purposes], and in particular of magazines, newspapers, books [including in electronic form]; education; training; sporting activities; cultural activities.

Technological advice; server administration; electronic data storage and electronic data backup, in computer databases; design and development of programs for data processing; technical development of software for electronic television programme guides; design and creation of homepages and websites; server hosting; research in the field of computer technology conducted using databases and the Internet; providing information and consultancy relating to computer technology; providing or rental of electronic memory space [webspace] on the internet; rental of computer software.