Games and playthings; Gymnastic and sporting articles not included in other classes; Decorations for Christmas trees.

Advertising; Business management; Business administration; Office functions; Marketing (market research), market research, market analysis; Business management and organisation consultancy; Arranging commercial transactions, for others; Arranging contracts for the buying and selling of goods for others; Opinion polling; Research services relating to advertising; Distribution of products for advertising purposes; Sales promotion (for others); Publicity material rental; Advertising, in particular radio, television, cinema, print, videotext, teletext and internet advertising; Advertising marketing, namely advertising, public relations and marketing; Telephone order placement for teleshopping; Production of teleshopping programmes; Publication of advertising literature; Production of promotional films; Rental of advertising films; Compilation, systematization and update of data in computer databases; Arranging contracts for the time-limited access to databases (for others); Arranging subscriptions for telecommunications services, for time-limited access to databases (for others); Advertising, in particular strategy development and campaign planning; Project and event management, namely planning, performance monitoring and conducting of campaigns, projects and events for advertising purposes; Organisation of trade fairs and exhibitions for commercial or advertising purposes; Advertising, in particular advertising of films on the Internet and proprietary online services; Distribution of catalogues and advertising prospectuses; Computerised file management; Telephone and/or computerised order placement for Internet shopping or teleshopping services; Auctioneering, including on the Internet; Advertising agencies; Planning and implementation of presentations and other information offers for advertising and sales purposes, including on the Internet, on other data networks, in online services, and by means of multimedia technologies; Arranging and conducting of multimedia shows for advertising purposes; Development of advertising concepts; Advertising on electronic online communications networks; Development and creating of advertising concepts; Development, planning and creation of audiovisual communication concepts for advertising purposes; Drafting and publication of publicity texts; Planning services for advertising; Publication of printed matter (including in electronic form), for advertising purposes; Rental of advertising time on communication media; Dissemination of advertising matter; Publication of catalogues for advertising purposes.

Telecommunications; Broadcasting of cinematographic, television, radio, videotext and teletext programmes or broadcasts, in particular commercials; Broadcasting of teleshopping programmes; News agencies; Collating and supplying of general information within the framework of press agencies; Sound, image and data transmission by cable, satellite, computer (networks), telephone and ISDN lines, and any other transmission media; Providing access to information stored in databases, including on the Internet and in particular including by means of interactive computer systems; Providing access to information on the Internet; Providing online portals; Broadcasting of subscription television programmes, in particular in the form of pay-TV and video-on-demand; Technical providing of access to computer games for retrieval and transmission on the Internet and other online services; Telecommunications by means of platforms and portals on the Internet; Cellular telephone communication; Leasing access time to a computer database.

Education; Providing of training; Entertainment; Sporting and cultural activities; Radio, Internet and television entertainment; Publication of printed matter, other than for advertising purposes, in particular books, newspapers and magazines; Production of film, television, radio, videotext and teletext programmes and transmissions (other than for advertising purposes); Film production, other than advertising films; Videotape film production; Recording studio services for television; Rental of musical instruments; Production of music; Orchestral artistic services; Organization and presentation of sporting and cultural events; Presentation of live entertainment performances and film festivals; Organization of exhibitions for cultural or educational purposes; Arranging and conducting of concerts; Theatre productions; Organisation of shows, impresario services; Showing and rental of motion pictures; Website editing (support services); Conducting games on the Internet, including conducting of computer games and video games (included in class 41); Publication of magazines and books in electronic form, also on the Internet.

Scientific and technological services and research and design relating thereto; Industrial analysis and research services; Design and development of computer hardware and software; Technical development of electronic television programme guides (software); Preparation of data processing programmes; Storage of data in computer databases; Updating of database software, installation and maintenance of database software; Computer programming and devising computer games (software); Design and rental of computer software; Creating websites, design and updating of homepages and websites; Rental of video and image programs (software); Developing multimedia content and corresponding applications (software).

Legal services; Security services for the protection of property and individuals; Licensing of intellectual property rights and copyright; Issuing licences for franchising concepts; Licensing of intellectual property; Trading in film licences, television licences and video licences; Licencing of computer software (legal services); Copyright management; Organisation, administration and exploitation of copyright and intellectual property rights for others through licensing; Negotiation, exploitation and administration of television broadcasting rights, in particular rights to the broadcasting of events on television, in particular sporting events, by means of licensing; Arranging, exploitation and management of rights to press articles, radio broadcasts, television programmes and film clips for use on sound recording carriers and image carriers through licensing; Arranging, exploitation and management of rights to newspaper articles and magazine contributions through licensing; Managing, arranging and otherwise exploiting broadcasting rights, rebroadcasting rights and audiovisual, mechanical and other usage rights to radio broadcasts and television programmes, and other sound productions and image productions, through licensing; Organisation, administration and awarding of rights to television formats, television content, television broadcasts, television series, television shows and television game shows, including screenplays and essential design elements therefor, in particular titles, logos, show concepts, ideas for games, stage scenery, show episodes and interview techniques, through licensing.