Computer programmes for interactive television and for interactive games and/or quizzes; Computer programs for playing games; Computer programs for video and computer games; Computer programs for the generation of computer games; Computer software that permits games to be played; Computer games; Computer games for use with televisions; Digital video disc players; Floppy discs, CD-ROMs and electronic games cartridges; Electronic games; Downloadable electronic game programs; Video game interactive remote control units; Electronic game programs; Electronic game software; Computer game software; Video game software; Software programs for video games; CD ROM games; Games software; Video games; Video games (computer games) in the form of computer programs recorded on data carriers; Electronic game-cartridges, disks and cassettes; CD-ROM players; Electric phonographs; Electronic games adapted for use with television receivers; Speed regulators for record players; Computer game joysticks; Joysticks for video games; Cards for electronic games; Record player; Needles for record players; Tone arms for record-players; Apparatus for changing record player needles; Program memory cartridges for television game sets; Radio cassette players; Needles for record players; Record players; Video games adapted for use with external screens or monitors; Controllers for television game sets; Video game interactive hand held remote controls for playing electronic games; Tone arms for record players; Tone arms for record players; Electronic games adapted for use exclusively with a television receiver; Digital music (downloadable) provided from the Internet; Digital music (downloadable) provided from MP3 Internet websites; Digital music (downloadable) provided from a computer database or the Internet; Musical sound recordings; Digital music (downloadable) provided from MP3 Internet websites; Web site development software.

Providing on-line computer games; Providing interactive multi-player computer games via the Internet and electronic communication networks; Providing information on-line relating to computer games and computer enhancements for games; Electronic library services for the supply of electronic information (including archive information) in the form of electronic texts, audio and/or video information and data, games and amusements; Gaming services; Casino, gaming and gambling services; Organising of games; Organisation of games and competitions; Games services provided on-line from a computer network; Rental of video games; Publishing of computer game software and video games software; Electronic game services provided by means of the Internet; Electronic game services and competitions provided by means of the Internet; Production of basketball games and exhibitions; Providing digital music [not downloadable] for the internet; Selection and compilation of pre-recorded music for broadcasting by others; Providing digital music (not downloadable) from the Internet; Providing digital music (not downloadable) from MP3 Internet web sites; Music production; Music production services.

Computer software, recorded; Machine readable data media; Electronic data carriers; Optical data media; Computer software programs for database management; Data processing software; Computer data input devices; Data processing apparatus; Cards bearing electronically recorded data; Apparatus for the transmission of data; Readers [data processing equipment]; Data processing programmes; Mobile data apparatus; Data storage units (electric or electronic); Apparatus for reading cards; Cards (Encoded-); Integrated circuit cards [smart cards]; Printed cards (encoded); Computer software for database management; Electronic databanks; Computer software for conducting, controlling and evaluating reward and customer loyalty schemes; Computer software to automate data warehousing; Computer software for analysing market information; Computer software for processing data; Data processing software.

Organisation, Conducting and supervision of incentive schemes (advertising); Sales promotion of the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports event and sporting activities; Promotion of customer loyalty (development of bonus schemes for marketing purposes); Management of telephone call centers for other; Sales promotion of the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports event and sporting activities; Organisation, Conducting and supervision of incentive schemes (advertising); Promotion of customer loyalty (development of bonus schemes for marketing purposes); Advertising provided via a database; Computerised updating and maintenance of data in databases; Compilation and systemisation of information into computer databases; Capture, Updating and maintenance of data in databases (office functions); Compilation and systematisation of information in databanks; Sales promotion for others provided through the distribution and the administration of privileged user cards; Business management relating to customer loyalty, incentive or promotional schemes; Organisation, Conducting and supervision of customer loyalty schemes (advertising); Promotion of customer loyalty (development of bonus schemes for marketing purposes); Professional business consultancy relating to customer services; Computerised compilation of customer directories; Advertising provided via a database; Arranging business transactions and consultancy relating thereto for the sale of goods and the providing of services; Arranging contracts for the buying and selling of goods; Mediation of trade business for third parties; Negotiating agreements relating to the sale and purchase of goods; Arranging contacts between buyers and sellers; Sales promotion for services (for others) by arranging of advertising; Brokerage and conclusion of commercial transactions, for others; Arranging of commercial and business contacts; Placement of advertising; Sales promotion of the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports event and sporting activities; Sales promotion of the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports event and sporting activities; Arranging sponsors for television advertising (sales promotion); Sponsorship search; Compilation of statistics relating to advertising; Advertising in the form of sponsoring; Advertising provided via a database; Advertising and promotion services and related consulting services; Promotional activities and advertising; Services to determine the audience affected by advertisements; Advertising services and promotional publicity; Advertising and marketing; Direct market advertising; On-line advertising on computer communication networks; Advertising for athletes; On-line advertising on a computer network; Advertising services for businesses; Modelling agency services relating to advertising; Dissemination of advertising for others; Advertising via electronic media and specifically the internet; Advertising through all public communication means; Advertising services over the internet; Advertising, marketing, and promotion services; Organisation, Conducting and supervision of incentive schemes (advertising); Market research by means of a computer data base; Advisory services relating to market research; Public relations; Compiling mailing lists; Organising name and address lists for advertising purposes; Negotiation and settlement of commercial transactions for third parties; Billing; Issuing bonus cards (sales promotion); Promoting the goods and services of others through the distribution of bonus cards; Promotion of customer loyalty (development of bonus schemes for marketing purposes); Organisation and business management of incentive and loyalty schemes; Sales promotion of the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports event and sporting activities; Organisation, Conducting and supervision of incentive schemes (advertising); Business management relating to customer loyalty, incentive or promotional schemes; Compilation and systemisation of electronic data in computer databases; Consultancy with regard to the compilation and and Systemization of information into computer databases; Computerised compiling and Systemization of information into computer databases; Systemization of information into computer databases; Sales promotion for others provided through the distribution and the administration of privileged user cards; Business management relating to customer loyalty, incentive or promotional schemes; Compilation of lists of prospective customers; Organisation, Conducting and supervision of customer loyalty schemes (advertising); Promotion of customer loyalty (development of bonus schemes for marketing purposes); Professional business consultancy relating to customer services; Consultancy and information for consumers via customer services, product management and prices on Internet sites for online shopping; Computerised compilation of customer directories; Arranging and placing of advertisements; Analysis of the public awareness of advertising; Analysis of market research data; Market research and analysis; Analysis of responses to advertising; data processing services; Professional business consultancy with regard to data processing.

Auctioneering; Preparing audio-visual presentations for use in advertising; Arrangement and conclusion of trading transactions for third parties; Direct mail advertising; Advertising and marketing; On line advertising on a computer network; Dissemination of advertising for others via the Internet; Mail advertising; Market research; Public relations; Business consultancy; Providing of addresses for advertising purposes; Organisation, design and supervision of customer loyalty systems; Collating of data in computer databases; Demonstration of goods and services for advertising purposes; Presentation of goods and services on communications media, for retail purposes; Rental of advertising space; Systematic ordering of data in computer databases; Business planning; Sales promotion.

Providing on-line electronic bulletin board services and chat rooms; Online messaging services; Providing chat lines utilising the Internet; Providing chatrooms on the Internet; Web messaging.