Advertising; business management; business administration; employment agency services; personnel recruitment services; promotion of sales of media rights; promotion of sports events in the domain of football; advertising agency services; advertising services through sponsorship; online advertising services; information, advisory and consultancy services relating to business management and business administration provided online or via the Internet; advertising and promotional services; dissemination of advertising and promotional materials; provision and rental of advertising space and publicity material; publication of publicity materials and texts; rental of advertising time in film credits; television and radio advertising services; advertising in the form of animation; promotion of sports events in the domain of football; promotions of goods and services of third parties; business sponsorship research in relation to football competitions; compilation of publications for use as web pages on the Internet or on wireless electronic communication devices; providing space on web sites via the Internet for advertising goods and services; providing an online marketplace for buyers and sellers of goods and services; providing online auction services; compilation of directories for publishing on the Internet or on wireless electronic communication devices; promotional marketing services; sport and public relations promotion agency services; market study services; marketing research services; public opinion polling services; organisation of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; organisation of publicity for commercial exhibitions; database management services; compilation of statistics; services in the field of data collection and of statistical and other information on sports performances; business management and organisation consultancy; business consultancy services; organising of promotional competitions; providing business information; publicity of sports events in the domain of football; retail services, including online retail services in relation to goods of common metal, hand tools and implements, optical and audio-visual and magnetic and electrical/electronic apparatus/equipment, medical apparatus/equipment, lighting and heating and cooking and refrigerating and drying and ventilating apparatus/equipment, vehicles and their accessories, goods of precious metals, jewellery and chronometric instruments, badges and pins, musical instruments, paper and cardboard goods, printed matter and stationery, tickets for sporting events, leather and imitation leather goods, luggage and bags and holders, umbrellas, furniture, promotional and display articles, textile goods, clothing and headgear and footwear, ribbons and braids and derivative goods, floor/ground coverings, games and playthings and sporting articles, food and food products, soft drinks and alcoholic drinks, solvents, paraffin, wax, bitumen and petroleum, fuels, oils, lubricants, transmission fluids, brake fluids, anti-freeze agents, coolants, hydraulic fluids, greases, gasoline, motor gasoline, diesel fuel, fuel gas, flammable gas, bio fuel, hubcaps, tires, tire covers, alloys for wheels, sun screens, roof racks, sports racks, seat covers, car covers, potato chips, French fries, milk, milk drink products, yoghurt drinks, milk shakes, dairy products, cheese, soya milk (milk substitute), soft drinks, mineral and aerated waters, energy drinks, isotonic drinks, fruit and vegetable drinks and juices, beers, ales, non-alcoholic beer, coffee, tea, cocoa, cakes, cookies, crackers, candies, ice cream, confectionery, chocolate confectionery, chocolate, corn chips, mustard, vinegar, sauces (condiments), hamburger sandwiches, cheeseburger sandwiches, sandwiches filled with fish, meat or vegetables, hot dog sandwiches; convenience store services in this class including retailing of food and beverage products; retail services connected with the sale and supply of food and beverages through vending machines; retail services connected with the sale of food via restaurants, school dining rooms, cafeterias, bakeries, canteens, delicatessen shops, corporate dining rooms, speciality food stores (ice cream and yogurt shops, cafés, biscuit shops); retail services, including online retail services in relation to fuel, fuel gas, kerosene, biofuel, oils and engine grease, lubricants and greases, oils and liquids hydraulic transmission, fluids for hydraulic circuits and hydraulic oils; business administration services for the processing of sales made on the Internet or on wireless electronic communication devices; invoicing services; sales promotion, namely providing advantage programs for customers; ticket sales promotion services; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; distributing loyalty and encoded member cards which may hold personal user identity data for controlling access to sports stadiums; archiving of data in a central database, namely for still and moving images; retail store services in relation to virtual goods, namely, footwear, clothing, headwear, eyewear sports bags, backpacks, sports equipment, art, trophies, toys and accessories for use online; on-line retail store services in relation to virtual merchandise, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, footballs, art, trophies, toys and accessories; providing information in relation to an online marketplace for selling and trading virtual goods with other users via a website; organizing and conducting events and exhibitions for commercial purposes in the interactive entertainment, virtual reality, consumer electronics and video game entertainment industries; online retail store services in relation to virtual reality and augmented reality hardware and software; Online retail store services in relation to virtual reality content and digital media, namely, pre-recorded music, video, images, text, audiovisual works and virtual and augmented reality game software.

Education; training; providing training courses; entertainment; entertainment services provided at or relating to sports events; entertainment services in the form of public viewings of sports events organisation of sporting and cultural events and activities; organisation of lotteries and competitions; organisation of sporting competitions and events in the field of football; providing sports facilities; fun park services; health and fitness club services; rental services for audio and video equipment; production, presentation, publication and/or rental of films, sound and video recordings; publication and/or rental of interactive educational and entertainment products, namely films, books, compact discs, DVDs, mini-discs, CD-ROMs; publication of statistics and other information on sports performances; radio and television reporting of sporting events; production and editing services for radio and television programmes; photography services; photography, audio and videotaping production services; production of animated movies; production of animated television programs; seat booking services for entertainment and sporting events; ticket reservation services for entertainment and sporting events; sports ticket agency services; timing of sports events; recording of sports events; organisation of beauty contests; interactive entertainment; gambling services; providing of raffle services; online game services; providing online entertainment in the nature of game tournaments; organization of computer game competitions including online game competitions; information relating to entertainment or education, provided on-line from a computer database or the Internet or on wireless electronic communication devices; electronic games services provided by means of the Internet or on wireless electronic communication devices (entertainment); publication of books; publication of electronic books and journals on-line; entertainment services in the form of chat rooms on the Internet or on wireless electronic communication devices; entertainment services in the form of cinema performances; translation services; interpreter services; provision of entertainment infrastructures, namely, VIP lounges and sky boxes both on and off site sports facilities for entertainment purposes; hospitality services, namely customers reception services, including provision of tickets for sporting or entertainment events; providing online information in the fields of sports or sports events from a computer database or the Internet; organizing and conducting conferences in the interactive entertainment, virtual reality, consumer electronics and video game entertainment industries; entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, footballs, art, trophies, toys and accessories for use in virtual environments, virtual reality games, interactive video game; entertainment, and virtual reality content and experiences provided via the internet and other communications networks; arranging and conducting of competitions for encouraging use and development of interactive electronic games entertainment, virtual reality games, augmented reality games, consumer electronics for gaming, and video game entertainment software and hardware.